I'm a strategically minded leader who is a firm believer in harnessing insights and human behaviour
to solve business problems and drive demonstrable results.
I am fascinated by the exponential pace of change that is impacting the world around us. Driven by technology and unlocked by data, peoples expectations, behaviours, even their interactions with each other are continuing to change.
This results in new opportunities for brands and advertising to interact with and engage consumers. Moving away from the simple 'telling' of brand stories to ability to create a manage multiple connection points across a spectrum of involvement.
Strategy is all about understanding and unlocking this change to create results that matter.
I have been working in media agencies for over 15 years. Originally from the UK, I've worked on various client sectors both locally and intentionally. Ranging from established categories like FMCG (Coca-Cola, PepsiCo, Unilever, GSK), to sectors seeing transformational change like Tech and Automotive (Google, HP, Ebay, VWG).