Mark has over 15 years of product management experience across multiple industries including IPTV/OTT, Broadcast Media, Advertising, Marketing, Ecommerce, Finance, and Travel. As Head of Product and COO, Mark leads the strategy and development of Switch Media’s suite of Video and Advertising products, as well as overseeing the internal operations, development, and delivery of Switch Media solutions.
Most recently, Mark oversaw the launch and continued growth of AdEase, Switch Media’s monetisation product. AdEase provides digital ad insertion into Video, Audio and Podcast content for both Live and On Demand. This enables personalised advertising and a seamless consumer experience whilst successfully bypassing ad blocking technologies.