Lachlan’s 20 years experience in the digital marketing industry in Australia and APAC covers a diverse range of disciplines including media strategy, planning and buying, media sales, social media, website development, data and analytics.
From a stint with Siimon Reynolds, one of Australia's most celebrated creative minds to set up the online division of Love, Lachlan is mostly an 'agency guy', spending 10 years within emitch / Mitchell / Aegis, with 5 years as Managing Director of emitch Sydney and Brisbane. Keen to expand his horizons and merge his two loves of digital and music, Lachlan jumped the fence to MCM Media to run its partnership with VEVO in Australia and New Zealand in 2012. When the opportunity arose to look under the hood of the Internet, without getting in trouble, he joined comScore as VP in 2013.
Returning to his agency roots in 2018, Lachlan is now MD of Reprise, IPG Mediabrands' audience-first, digital experience agency.
Whatever the angle, Lachlan's passion continues to be helping companies grow and utilise their digital assets to make better business decisions.