Holly is the Commercial and Business Operations Director at Croud Australia, a global digital marketing agency that works with some of the world’s biggest brands. “Croud recognised that technology (or lack of) could be just as much of a detriment as an asset in the digital marketing world. Croud Control, our proprietary technology platform is at the center of everything we do. We build tools that allow us to automate, time-intensive tasks, it is an end-to-end planning and execution platform and a suite of alerts, audits and efficiency tools allowing us to focus the majority of our time on driving transformative results for our clients. Holly is focused on creating a strong team culture, driven by a belief that a company is only as good as its people.