Daye is an Executive Director of Strategy who’s been working in the brand, marketing and comms industry for over 15 years’. Since she started out, she’s helped reshape the fortunes of brands across a broad range of sectors – through mining, finance, FMCG, retail and the arts. Daye stands by the ‘simplicity through strategy’ approach. She sees it as her mission to help clients define meaningful purpose to inspire broad and complex audiences. As Executive Director of Strategy at Landor, one of the world’s leading branding agencies, she helps clients navigate today’s ever-changing market through a mix of strategy and creativity ensuring they deliver an experience that keeps them relevant, desirable and connected. Daye has worked with brands including Coca-Cola South Pacific, Luxottica, Westfield, Sydney Opera House, Stockland and CommSec.