Ana is an entrepreneur, media executive, and digital technology innovator. She is the co-founder and principal of Sparrow Advisers, a strategic consultancy helping marketers and C-suite executives navigate the data-driven adtech and martech waters. A pioneer of digital data management, Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful acquisition and integration into the Adobe Digital Marketing suite. Most recently she established Signal's Global Strategic Consulting group and helped Fortune 500 clients adopt advanced and predictive analytics across their marketing, ad ops, and digital content business units at SAS. Earlier in her career Ms. Milicevic has held key leadership roles in media & entertainment startups and scale-ups in Europe and the United States. Her consulting portfolio includes executing initiatives in 50+ countries and advising companies on go-to-market strategies all around the globe. Ana is currently a mentor at New York’s Entrepreneurs’ Roundtable Accelerator (ERA) and a frequent speaker on topics of advertising, marketing, innovation, technology, customer experience, data management and effective uses of customer data. She is @aexm on Twitter.