At Daydream, Google’s immersive computing unit headquartered in Silicon Valley, Alexander leads the go-to-market strategy and application of AR and VR technology to advertising and marketing. Alexander’s journey with Google began eight years ago, where he led display and video commercialization in the German and Scandinavian markets. In his time at Google, he has worked with countless brands and agencies, helping them to harness the power of digital. Alexander completed his Masters in Business and Economics at the Norwegian School of Economics. He has lived and worked in 7 countries, including Australia, and is now based in San Francisco.