Hi. Here's a little background.
After graduating university with degrees in commerce and clinical psychology, I began my career working in maximum security prisons, before making the natural move to advertising. I joined Saatchi & Saatchi as a Strategic Planner During this time invented a psychological board game 'The Analyst', translated into three languages (selling well in Benelux countries).
I then co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked I had a brief stint as a partner at c&p, taking them to Agency of The Year Grand Prix in 2016.
We then created THINKERBELL - where we practice 'measured magic' - bringing together marketing science and hard core creativity.
I'm a regular panelist on TV shows Gruen, Sky, The Project, Switzer and Sunrise #mastersof spin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!). I had a weekly segment on national radio station MMM, and ABC. I've commentated and/or writes for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian and the Wall Street Journal.
I've been awarded:
2010 Adnews’ 40 under 40
2011 Mumbrella's 7 Top Strategists
2012 Australian Creative's Power 20
2012 Encore Magazine's Power 100
2013 Australian Creative's Power 20
2013 The WARC Global Prize for Innovation
2014 The Cannes Chimera
2014 Worlds Top 50 Planners