In the sphere of digital advertising, personalization solutions such as Dynamic Ads are becoming more and more prevalent. Digital creative has gone through various stages as the market has adopted a smarter programmatic strategy; but now, the message risks becoming more important than the looks. What does “creative” actually mean now? How do we use creative to deliver great storytelling experiences? And, how do we utilize the technology at our disposal to leverage data and enhance storytelling? Join Adform’s Senior Director of Creative Solutions and Innovation, David Hillier, for insight on how technology can generate powerful cross-channel storytelling in advertising.