Workshop: How to build a DMP in your spare time, and why you should

This talk is a “not so’ technical discussion on how it is feasible to create a DMP for your organisation and why on earth should you even be looking to do so? Using a mix of cloud computing, open-source or SaaS software and a little grunt you can put together an Internet Strength DMP, creating a truly first-party digital identity. This can help you to unify various marketing channels, creating possibilities for new products and services. The presenter peppers the talk with contemporary buzzwords including GDPR, personalisation, data-pipelines, AI and integrated marketing stack hoping to keep everyone on the hook. 
 

Where & When
Date
Tuesday, March 12th
Time
12:00pm - 12:45pm
Category
Experience Floor Workshops
Stream
Experience Floor Workshops
Speakers
Marketing Technology Architect
Qantas
Vice President and Head of APAC
Cybage