Workshop: How to build a DMP in your spare time, and why you should

This talk is a “not so’ technical discussion on how it is feasible to create a DMP for your organisation and why on earth should you even be looking to do so? Using a mix of cloud computing, open-source or SaaS software and a little grunt you can put together an Internet Strength DMP, creating a truly first-party digital identity. This can help you to unify various marketing channels, creating possibilities for new products and services. The presenter peppers the talk with contemporary buzzwords including GDPR, personalisation, data-pipelines, AI and integrated marketing stack hoping to keep everyone on the hook. 

Where & When
Tuesday, March 12th
12:00pm - 12:45pm
Experience Floor Workshops
Experience Floor Workshops
Marketing Technology Architect
Vice President and Head of APAC