Workshop: Time to challenge the status quo: What it means to be a challenger brand and how to behave like one

Challenger brands are taking their categories by storm: Reinventing and redefining the way the people think about their brands and products. Whilst the Challenger Brand is often defined as the underdog - David up against the Brand Leader, Goliath – this is only one narrative that we can choose to tell. By leaning in to challenger brand thinking and selecting the right challenger archetype, brands can more effectively define their purpose and communicate a differentiated point of view. Come and join us to find out which of the ten Challenger brand architypes best fits your brand and what it means for your behaviour.

Where & When
Tuesday, March 12th
1:00pm - 1:45pm
Experience Floor Workshops
Experience Floor Workshops