VIP Breakfast (Invite Only)

How McDonalds uses Salesforce DMP to Personalise Customer Journeys

McDonald's shares their experience in connecting, utilising and transforming their business using Salesforce DMP led by Andrea Chin from Salesforce DMP and Madeleine Shimmen who leads the Digital strategy for McDonald's at OMD. Both veteran digital marketers and those who are just curious about Data Management Platforms (DMPs) will benefit from this deep dive into how the industry's leading DMP delivers tremendous ROI for Salesforce Marketing Cloud customers.

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Where & When
Date
Tuesday, March 12th
Time
7:30am - 8:45am
Category
Room 1 Level 4
Stream
Room 1 Level 4
Speakers
Director Customer Success JAPAC
Salesforce DMP
McDonald's Representative - Digital & Client Lead, OMD
McDonalds