If you have ever been frustrated by advertising research, wished you could be more confident in results or you simply want to know more about leveraging technology for better insight, then this presentation is for you.
Following 12 months of comprehensive validation, Lewers has incorporated a unique audio recognition technology into its research ecosystem. The approach allows advertisers to understand the impact of every individual audio based creative across TV, Radio, Digital and Cinema. It’s like ‘Shazam’ for advertising!
When combined with traditional research and emotion analytics, Lewers is able to provide a whole new line of sight on advertising efficiency and effectiveness. This approach adds a level of certainty not possible with traditional research. We might finally be able to answer the fundamental question – is it the media or the creative driving advertising performance.
Lewers Research provides an evidence based, independent perspective on advertising performance to some of Australia’s best known brands.