If you've ever bought a marketing technology solution and have struggled to turn its potential into reality, this session will help you turn your pain into payback.
Everyone who works in enterprises knows that their systems aren't perfect. Customer data is often locked into siloes, in formats that end marketing systems struggle to integrate with. Customer experience transformation programmes often rely upon heavyweight IT change programmes that can take years and cost millions.
It doesn't need to be this way. Learn how to turn technical debt into technical equity and work with the data you have right now to deliver personal experiences for every customer, at scale