More agencies, more people, more content. How do I manage the chaos, yet empower the players to be amazing?

With hundreds of media channels and thousands of agencies servicing them, today’s marketing environment is fragmentation gone wild. While we thank the technology gods for putting us ever closer to the consumer in ever more engaging ways, the new challenge for marketing leaders is one of controlling the chaos - empowering your ever growing cadre of creative partners to be agile and responsive - yet highly collaborative, cohesive and aligned at the same time.
This keynote will discuss the challenges of an increasingly fragmented marketing landscape, alongside the emerging technologies and approaches being employed by marketing leaders both globally and locally to control, harness and benefit from the chaos.

Where & When
Thursday, March 22nd
11:30am - 11:55am
Ballroom A
Ballroom A
Founding Partner