How one of Australia’s oldest companies transformed itself through human centred design

With the pressure to innovate stronger than ever and with digital customer experience redefining competitiveness within the finance industry, AMP has been leading the way in bringing the thinking, talent, and capabilities of Human Centred Design (HCD) and linking this with a faster and ultimately better pipeline for digital solutions. During this presentation Michael Weeding, AMP’s Director of Digital and Design Innovation will tell the story of how one of Australia’s oldest companies has transformed itself to design an innovative approach to delivering financial advice through connecting with a customer’s personal goals. He will also take you through the steps to design and build the Bett3r account, Australia’s most awarded innovative transaction banking account in 2017.

Where & When
Thursday, March 22nd
2:20pm - 2:55pm
Ballroom A
Main Ballroom
Digital Design & Innovation Director