International Keynote: THE END OF BRAND

As David Ogilvy poignantly noted, brands are "the intangible sum of a product's attributes". In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the continued need for brand. Is it too early to call its demise or are reports of its death greatly exaggerated?

Where & When
Date
Tuesday, March 12th
Time
9:50am - 10:25am
Category
Ballroom A
Stream
Main Ballroom
Speakers
ENTREPRENEUR, SPEAKER, DIRECTOR
Claudia Batten