Digital first market, high mobile usage, almost 100% smartphone, heavy video consumption, few publishing groups, one language, high CPM, low average CTR – probably this rightly describes Australia as an advertising market. In comparison to other global media markets Australia is fairly ahead of the curve almost in every aspect.
But all of the above adjectives that describe Australian media market also throw a challenge. Challenge to be relevant for the ever changing consumer expectations, ever increasing client ROI goals, ever changing technology space and last but not the least issues of fraud and viewability.
In the panel we will try to discuss the opportunities and challenges of this market and how to grow and contribute to this ecosystem.