Artificial Intelligence and smart technology is everywhere: our wrists, clothing, cars, phones and even our pets. A.I. is also rapidly being inserted into how we test, produce, place and even conceive creative ideas. As more and more mundane tasks and services are managed by complex code - and now the blockchain - this is not the time to stick your head in the silicon and ignore our new creative co-creators. We’ve had films ‘directed’ by Watson and pop songs ‘composed’ by algorithms - what’s coming next? Tom’s session will survey case studies, give practical examples where to start learning and developing your skills and debate his positive attitude to embrace this shift in how we conceive and create ideas.