8:00 - 8:45
Exhibition Floor
8:00am - 8:45am
8:45 - 9:00
Main Ballroom
8:45am - 9:00am
9:00 - 9:40
Main Ballroom
9:00am - 9:40am

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

9:40 - 10:15
Main Ballroom
9:40am - 10:15am

The new client centric world requires CMOs and marketers not only to have a long-term strategy but transform and manage marketing on a daily basis.  While the old ways of doing things no longer apply, the principles of marketing are still alive and well - it is just the new way we need apply them today.  

New technology, data, new ways of working such as Agile, new tools and mind sets require a new kind of marketing management and leaders who have a growth mindset as well as collaboration, problem solving and creative skills like never before.  

In this session, Mari Kauppinen will discuss the importance of daily marketing transformation, how to be a modern marketer and share what she has learnt in the last 25 years in the business.

Head of Marketing, Digital & Demand Generation
IBM

The new client centric world requires CMOs and marketers not only to have a long-term strategy but transform and manage marketing on a daily basis.  While the old ways of doing things no longer apply, the principles of marketing are still alive and well - it is just the new way we need apply them today.  

New technology, data, new ways of working such as Agile, new tools and mind sets require a new kind of marketing management and leaders who have a growth mindset as well as collaboration, problem solving and creative skills like never before.  

In this session, Mari Kauppinen will discuss the importance of daily marketing transformation, how to be a modern marketer and share what she has learnt in the last 25 years in the business.

10:15 - 10:50
Exhibition Floor
10:15am - 10:50am
10:50 - 10:55
Collaboration stage
10:50am - 10:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
10:50am - 10:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

10:55 - 11:20
Illumination stage
10:55am - 11:20am

When I think about the big things, I think of AR” said Apple’s CEO, Tim Cook recently. Such is the impact that the recent leaps in mobile device technology, and consequently Augmented Reality, will have on creative ad-content and experiences for brands in 2019 and the years beyond. Whether its strengthening brand-recall, driving loyalty, increasing footfall or turning physical products interactive & social, David Francis of Zappar will speak-to and demo the AR advertising strategies that brands are using all over the world.

He will reveal the brands and industries who are consistently using AR, for more immersive and more measurable customer experiences. 

With over 1000 commercial AR activations produced across many verticals, David will give insights as to where-and-how brand-stories are achieving success, and will talk about the new frontiers that mobile AR is now pushing-into, such as broadcast TV. 

Head of Asia Pacific
Zappar

When I think about the big things, I think of AR” said Apple’s CEO, Tim Cook recently. Such is the impact that the recent leaps in mobile device technology, and consequently Augmented Reality, will have on creative ad-content and experiences for brands in 2019 and the years beyond. Whether its strengthening brand-recall, driving loyalty, increasing footfall or turning physical products interactive & social, David Francis of Zappar will speak-to and demo the AR advertising strategies that brands are using all over the world.

He will reveal the brands and industries who are consistently using AR, for more immersive and more measurable customer experiences. 

With over 1000 commercial AR activations produced across many verticals, David will give insights as to where-and-how brand-stories are achieving success, and will talk about the new frontiers that mobile AR is now pushing-into, such as broadcast TV. 

Collaboration stage
10:55am - 11:20am

Which technologies are going to change the way people and brands connect in the future? Iain has spent the last two years working with the CSIRO on a brand new technology to bridge the physical and digital worlds. He will explain why the need to connect physical and digital products has become more challenging but increasingly important in a world where quite often nothing as it seems. He will present new ways for brand products and services to become more transparent and connected with customers.

Founder oF Antimatter and Laava.id, ad:tech Conference Chair
Antimatter and Laava™

Which technologies are going to change the way people and brands connect in the future? Iain has spent the last two years working with the CSIRO on a brand new technology to bridge the physical and digital worlds. He will explain why the need to connect physical and digital products has become more challenging but increasingly important in a world where quite often nothing as it seems. He will present new ways for brand products and services to become more transparent and connected with customers.

11:25 - 11:50
Collaboration stage
11:25am - 11:50am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
11:25am - 11:50am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

11:55 - 12:35
Main Ballroom
11:55am - 12:35pm

Over the last decade, as phones have become dramatically faster and vastly more powerful, the way we engage with audiences and build experiences on mobile devices has changed drastically.  With that comes the next major shift in mobile computing and with it - creativity too, as we fundamentally blur the boundaries between the real world and the digital one. With machine learning and computer vision we can actually help phones see and understand the world in the same way that humans do.  Therein lies the opportunity for marketers: To leverage this understanding, bringing digital information - your content, into the real world right when it is most useful and delightful for your customers.

Global AR/VR Ads Go-to-Market Lead
GOOGLE

Over the last decade, as phones have become dramatically faster and vastly more powerful, the way we engage with audiences and build experiences on mobile devices has changed drastically.  With that comes the next major shift in mobile computing and with it - creativity too, as we fundamentally blur the boundaries between the real world and the digital one. With machine learning and computer vision we can actually help phones see and understand the world in the same way that humans do.  Therein lies the opportunity for marketers: To leverage this understanding, bringing digital information - your content, into the real world right when it is most useful and delightful for your customers.

12:35 - 12:45
12:50 - 2:00
Main Ballroom
12:50pm - 2:00pm
2:00 - 4:00
Main Ballroom
2:00pm - 4:00pm
Founder / Consumer Psychologist
Thinkerbell
4:00 - 6:00
Main Ballroom
4:00pm - 6:00pm