7:30 - 8:45
Room 1 Level 4
7:30am - 8:45am

Scaling Visual Content Creation in an Evolving Digital Landscape

For brand marketers and agencies, keeping up with their content efforts in a constantly evolving digital landscape is a big challenge.People are spending an average of more than 3 hours a day looking at digital media on devices and scrolling through more than 300 feet of content on social news feeds.How do brands and agencies become more agile, and more adaptable, to scale visual content creation in an evolving digital landscape? Grant will explore how to scale visual content creation that maintains brand consistency and is optimized for greater engagement across digital channels.

Senior Global Managing Editor
Expedia Group
Senior Manager - Social Media & Content Marketing
QBE
Senior Vice President
shutterstock

Scaling Visual Content Creation in an Evolving Digital Landscape

For brand marketers and agencies, keeping up with their content efforts in a constantly evolving digital landscape is a big challenge.People are spending an average of more than 3 hours a day looking at digital media on devices and scrolling through more than 300 feet of content on social news feeds.How do brands and agencies become more agile, and more adaptable, to scale visual content creation in an evolving digital landscape? Grant will explore how to scale visual content creation that maintains brand consistency and is optimized for greater engagement across digital channels.

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8:00 - 8:45
Exhibition Floor
8:00am - 8:45am
8:45 - 9:00
Main Ballroom
8:45am - 9:00am
9:00 - 9:40
Main Ballroom
9:00am - 9:40am

Artificial Intelligence and smart technology is everywhere: our wrists, clothing, cars, phones and even our pets. A.I. is also rapidly being inserted into how we test, produce, place and even conceive creative ideas. As more and more mundane tasks and services are managed by complex code - and now the blockchain - this is not the time to stick your head in the silicon and ignore our new creative co-creators. We’ve had films ‘directed’ by Watson and pop songs ‘composed’ by algorithms - what’s coming next? Tom’s session will survey case studies, give practical examples where to start learning and developing your skills and debate his positive attitude to embrace this shift in how we conceive and create ideas.  


Global Chief Creative Officer

Artificial Intelligence and smart technology is everywhere: our wrists, clothing, cars, phones and even our pets. A.I. is also rapidly being inserted into how we test, produce, place and even conceive creative ideas. As more and more mundane tasks and services are managed by complex code - and now the blockchain - this is not the time to stick your head in the silicon and ignore our new creative co-creators. We’ve had films ‘directed’ by Watson and pop songs ‘composed’ by algorithms - what’s coming next? Tom’s session will survey case studies, give practical examples where to start learning and developing your skills and debate his positive attitude to embrace this shift in how we conceive and create ideas.  


9:40 - 10:15
Main Ballroom
9:40am - 10:15am

The new client centric world requires CMOs and marketers not only to have a long-term strategy but transform and manage marketing on a daily basis.  While the old ways of doing things no longer apply, the principles of marketing are still alive and well - it is just the new way we need apply them today.  

New technology, data, new ways of working such as Agile, new tools and mind sets require a new kind of marketing management and leaders who have a growth mindset as well as collaboration, problem solving and creative skills like never before.  

In this session, Mari Kauppinen will discuss the importance of daily marketing transformation, how to be a modern marketer and share what she has learnt in the last 25 years in the business.

Head of Marketing, Digital & Demand Generation
IBM

The new client centric world requires CMOs and marketers not only to have a long-term strategy but transform and manage marketing on a daily basis.  While the old ways of doing things no longer apply, the principles of marketing are still alive and well - it is just the new way we need apply them today.  

New technology, data, new ways of working such as Agile, new tools and mind sets require a new kind of marketing management and leaders who have a growth mindset as well as collaboration, problem solving and creative skills like never before.  

In this session, Mari Kauppinen will discuss the importance of daily marketing transformation, how to be a modern marketer and share what she has learnt in the last 25 years in the business.

10:15 - 10:50
Exhibition Floor
10:15am - 10:50am
10:55
Collaboration stage
10:55am - 1:00pm
Illumination stage
10:55am - 1:00pm
10:55 - 11:20
Collaboration stage
10:55am - 11:20am

Which technologies are going to change the way people and brands connect in the future? Iain has spent the last two years working with the CSIRO on a brand new technology to bridge the physical and digital worlds. He will explain why the need to connect physical and digital products has become more challenging but increasingly important in a world where quite often nothing as it seems. He will present new ways for brand products and services to become more transparent and connected with customers.

Founder oF Antimatter and Laava.id, ad:tech Conference Chair
Antimatter and Laava™

Which technologies are going to change the way people and brands connect in the future? Iain has spent the last two years working with the CSIRO on a brand new technology to bridge the physical and digital worlds. He will explain why the need to connect physical and digital products has become more challenging but increasingly important in a world where quite often nothing as it seems. He will present new ways for brand products and services to become more transparent and connected with customers.

Illumination stage
10:55am - 11:20am

When I think about the big things, I think of AR” said Apple’s CEO, Tim Cook recently. Such is the impact that the recent leaps in mobile device technology, and consequently Augmented Reality, will have on creative ad-content and experiences for brands in 2019 and the years beyond. Whether its strengthening brand-recall, driving loyalty, increasing footfall or turning physical products interactive & social, David Francis of Zappar will speak-to and demo the AR advertising strategies that brands are using all over the world.

He will reveal the brands and industries who are consistently using AR, for more immersive and more measurable customer experiences. 

With over 1000 commercial AR activations produced across many verticals, David will give insights as to where-and-how brand-stories are achieving success, and will talk about the new frontiers that mobile AR is now pushing-into, such as broadcast TV.  

 

Head of Asia Pacific
Zappar

When I think about the big things, I think of AR” said Apple’s CEO, Tim Cook recently. Such is the impact that the recent leaps in mobile device technology, and consequently Augmented Reality, will have on creative ad-content and experiences for brands in 2019 and the years beyond. Whether its strengthening brand-recall, driving loyalty, increasing footfall or turning physical products interactive & social, David Francis of Zappar will speak-to and demo the AR advertising strategies that brands are using all over the world.

He will reveal the brands and industries who are consistently using AR, for more immersive and more measurable customer experiences. 

With over 1000 commercial AR activations produced across many verticals, David will give insights as to where-and-how brand-stories are achieving success, and will talk about the new frontiers that mobile AR is now pushing-into, such as broadcast TV.  

 

11:25 - 11:50
Collaboration stage
11:25am - 11:50am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

CMO
OVO
Managing Director ANZ
Unruly
Director of Marketing Solutions
LinkedIn
Executive Creative Director
AnalogFolk
Chief Digital Officer
OMD Australia

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
11:25am - 11:50am

Every brand is a story in the minds of its customers. It’s a story that’s constantly updated by new information and experiences. Whether those experiences are commercial interactions, branded communications or customer services, in 2019 they are more often than not digital experiences. In future, the zero­sum game of customer attention looks increasingly challenging.

This places growing pressure on brands to communicate their purpose and value through original experiences that build emotional connections to their audience. In this talk we’ll look at how HuffPost elevated creative digital storytelling into award­winning—and attention earning—experiences. We’ll see how digital storytelling is relevant to tomorrow’s consumer brands.

We’ll explore the catch­22 of “best practice” digital design, and make a case for original brand storytelling in digital.

CEO
Gladeye
Executive Editor
HuffPost

Every brand is a story in the minds of its customers. It’s a story that’s constantly updated by new information and experiences. Whether those experiences are commercial interactions, branded communications or customer services, in 2019 they are more often than not digital experiences. In future, the zero­sum game of customer attention looks increasingly challenging.

This places growing pressure on brands to communicate their purpose and value through original experiences that build emotional connections to their audience. In this talk we’ll look at how HuffPost elevated creative digital storytelling into award­winning—and attention earning—experiences. We’ll see how digital storytelling is relevant to tomorrow’s consumer brands.

We’ll explore the catch­22 of “best practice” digital design, and make a case for original brand storytelling in digital.

11:55 - 12:35
Main Ballroom
11:55am - 12:35pm

Over the last decade, as phones have become dramatically faster and vastly more powerful, the way we engage with audiences and build experiences on mobile devices has changed drastically.  With that comes the next major shift in mobile computing and with it - creativity too, as we fundamentally blur the boundaries between the real world and the digital one. With machine learning and computer vision we can actually help phones see and understand the world in the same way that humans do.  Therein lies the opportunity for marketers: To leverage this understanding, bringing digital information - your content, into the real world right when it is most useful and delightful for your customers.

Global AR/VR Ads Go-to-Market Lead
GOOGLE

Over the last decade, as phones have become dramatically faster and vastly more powerful, the way we engage with audiences and build experiences on mobile devices has changed drastically.  With that comes the next major shift in mobile computing and with it - creativity too, as we fundamentally blur the boundaries between the real world and the digital one. With machine learning and computer vision we can actually help phones see and understand the world in the same way that humans do.  Therein lies the opportunity for marketers: To leverage this understanding, bringing digital information - your content, into the real world right when it is most useful and delightful for your customers.

12:35 - 12:45
Main Ballroom
12:35pm - 12:45pm
12:50 - 2:00
Main Ballroom
12:50pm - 2:00pm
2:00 - 4:00
Main Ballroom
2:00pm - 4:00pm

 

Topic: 'That Personalisation is Killing Brands'

 

 

 

Founder / Consumer Psychologist
Thinkerbell
Chief Strategy Officer
phd

 

Topic: 'That Personalisation is Killing Brands'