8:00 - 8:45
Exhibition Floor
8:00am - 8:45am
8:45 - 9:00
Main Ballroom
8:45am - 9:00am
9:00 - 9:10
Main Ballroom
9:00am - 9:10am
ad:tech Sydney MC
Yvonne Adele Productions
9:10 - 9:50
Main Ballroom
9:10am - 9:50am

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

EVP, Head of Innovation
Zenith USA

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

9:50 - 10:25
Main Ballroom
9:50am - 10:25am

As David Ogilvy poignantly noted, brands are "the intangible sum of a product's attributes". In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the continued need for brand. Is it too early to call its demise or are reports of its death greatly exaggerated?

ENTREPRENEUR, SPEAKER, DIRECTOR
Claudia Batten

As David Ogilvy poignantly noted, brands are "the intangible sum of a product's attributes". In a brave new world where voice, AI and blockchain perfect the mathematics of consumer preference, Claudia Batten investigates the continued need for brand. Is it too early to call its demise or are reports of its death greatly exaggerated?

10:25 - 11:00
Main Ballroom
10:25am - 11:00am
11:00 - 11:25
Collaboration stage
11:00am - 11:25am

·       Overcoming the cultural bias of data work being a tech-heavy area

·       Getting the whole organisation on a data driven journey

·       Building the right ecosystem to support and sustain this cultural change

Head of Analytics and Data Science
The Iconic

·       Overcoming the cultural bias of data work being a tech-heavy area

·       Getting the whole organisation on a data driven journey

·       Building the right ecosystem to support and sustain this cultural change

Illumination stage
11:00am - 11:25am
Chief Marketing Officer
Compare the Market
11:30 - 11:55
Collaboration stage
11:30am - 11:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
11:30am - 11:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

12:00 - 12:25
Collaboration stage
12:00pm - 12:25pm

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

CEO
Kpex

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

Illumination stage
12:00pm - 12:25pm
Head of Operations
First
12:30 - 12:55
Collaboration stage
12:30pm - 12:55pm

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
12:30pm - 12:55pm

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

12:55 - 1:45
Exhibition Floor
12:55pm - 1:45pm
1:45 - 2:20
Main Ballroom
1:45pm - 2:20pm

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

Executive Director of Strategy
Landor

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

2:20 - 2:55
Main Ballroom
2:20pm - 2:55pm

This is the most exciting time in the history of brand building. Every industry around the globe has been completely disrupted by technology. Established brands are losing market share to upstarts that become part of our cultural fabric. Billions of dollars are being made and lost virtually overnight.

Emerging from this revolutionary environment are passion brands. Passion brands dominate the competition. They don’t simply have customers. They have an army of evangelists who proselytize in bars, restaurants, around the campfire and, most importantly, on their social channels.

Because these evangelists carry brand messages better than any paid advertising technique, passion brands absolutely dominate the competition from a bottom-line financial standpoint.

These passion brands are built by removing friction. Friction is anything that gets in the way of what people want to accomplish in life. It’s anything that gets in the way of their hopes, dreams, aspirations or even mundane day-to-day goals. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do.

In this engaging presentation, Jeff Rosenblum -- author of Friction, director of The Naked Brand and co-founder of Questus -- shows how to build a passion brand by fighting friction. He shows how passion brands shift from rational customer relationships to emotional customer relationships. Jeff will use neuroscience research, case studies and engaging stories to show how to build win brand evangelists and unleash unprecedented growth.

Co-President
QUESTUS

This is the most exciting time in the history of brand building. Every industry around the globe has been completely disrupted by technology. Established brands are losing market share to upstarts that become part of our cultural fabric. Billions of dollars are being made and lost virtually overnight.

Emerging from this revolutionary environment are passion brands. Passion brands dominate the competition. They don’t simply have customers. They have an army of evangelists who proselytize in bars, restaurants, around the campfire and, most importantly, on their social channels.

Because these evangelists carry brand messages better than any paid advertising technique, passion brands absolutely dominate the competition from a bottom-line financial standpoint.

These passion brands are built by removing friction. Friction is anything that gets in the way of what people want to accomplish in life. It’s anything that gets in the way of their hopes, dreams, aspirations or even mundane day-to-day goals. It’s the big things that prevent us from being who we want to be. It’s the little things that prevent us from doing what we want to do.

In this engaging presentation, Jeff Rosenblum -- author of Friction, director of The Naked Brand and co-founder of Questus -- shows how to build a passion brand by fighting friction. He shows how passion brands shift from rational customer relationships to emotional customer relationships. Jeff will use neuroscience research, case studies and engaging stories to show how to build win brand evangelists and unleash unprecedented growth.

2:55 - 3.30
Exhibition Floor
2:55pm - 3:30pm
3:30 - 4:10
Main Ballroom
3:30pm - 4:10pm

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

Co-founder
Sparrow Advisers

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

4:10 - 4:50
Main Ballroom
4:10pm - 4:50pm

Artificial Intelligence and smart technology is everywhere: our wrists, clothing, cars, phones and even our pets. A.I. is also rapidly being inserted into how we test, produce, place and even conceive creative ideas. As more and more mundane tasks and services are managed by complex code - and now the blockchain - this is not the time to stick your head in the silicon and ignore our new creative co-creators. We’ve had films ‘directed’ by Watson and pop songs ‘composed’ by algorithms - what’s coming next? Tom’s session will survey case studies, give practical examples where to start learning and developing your skills and debate his positive attitude to embrace this shift in how we conceive and create ideas.  

Global Chief Creative Officer
Burson Cohn & Wolfe

Artificial Intelligence and smart technology is everywhere: our wrists, clothing, cars, phones and even our pets. A.I. is also rapidly being inserted into how we test, produce, place and even conceive creative ideas. As more and more mundane tasks and services are managed by complex code - and now the blockchain - this is not the time to stick your head in the silicon and ignore our new creative co-creators. We’ve had films ‘directed’ by Watson and pop songs ‘composed’ by algorithms - what’s coming next? Tom’s session will survey case studies, give practical examples where to start learning and developing your skills and debate his positive attitude to embrace this shift in how we conceive and create ideas.  

4:50 - 5:00
Main Ballroom
4:50pm - 5:00pm
Managing Director
Comexposium
5:00 - 6:00
Exhibition Floor
5:00pm - 6:00pm