8:00 - 6:00
Exhibition Floor
8:00am - 6:00pm

Collect your ad:tech badge at registration and head onto our newtorking and exhibition floor. For the best ad:tech experience, download the conference app to see whats on and book meetings with other delegates. 

Collect your ad:tech badge at registration and head onto our newtorking and exhibition floor. For the best ad:tech experience, download the conference app to see whats on and book meetings with other delegates. 

8:45 - 9:00
Main Ballroom
8:45am - 9:00am
Conference MC
adtech Sydney
9:00 - 9:40
Main Ballroom
9:00am - 9:40am

There has been a longstanding fascination with creating artificial humans, automated mechanical robots designed to serve and entertain.

Robots have already revolutionised many great industries such as health care, military, manufacturing and mining.

Amazon has made no secrets about the robots that power their fulfillment and is extending their robotic arm with drone delivery via Prime Air. But its not just Amazon, Lowe have created a shopping companion in-store to help – the Lowebot. Or, on a local level, Dominos with DRU (Dominos Robotic Unit) to serve its remote customers.

This session will be unpacking the challenges when trying to create a hyper-friendly robot and how brands can benefit by creating memorable and sustainable interactions with their audience.

Creative Technologist & Robot Maker
Streaker

There has been a longstanding fascination with creating artificial humans, automated mechanical robots designed to serve and entertain.

Robots have already revolutionised many great industries such as health care, military, manufacturing and mining.

Amazon has made no secrets about the robots that power their fulfillment and is extending their robotic arm with drone delivery via Prime Air. But its not just Amazon, Lowe have created a shopping companion in-store to help – the Lowebot. Or, on a local level, Dominos with DRU (Dominos Robotic Unit) to serve its remote customers.

This session will be unpacking the challenges when trying to create a hyper-friendly robot and how brands can benefit by creating memorable and sustainable interactions with their audience.

9:40 - 10:15
Main Ballroom
9:40am - 10:15am

Your employees are your single most valuable marketing touchpoint - what if you could harness that voice to amplify your brand messages at 10x the scale? And how do you create these programs in a sustainable and profitable way? LinkedIn has approached these questions with internal data and industry insights, surfacing seven trends in the B2B marketing ecosystem.  Using a framework of audience, creative, distribution and measurement, Prue Cox will start the conversations every marketer should be having with their team today.

Director of Marketing Solutions
LinkedIn

Your employees are your single most valuable marketing touchpoint - what if you could harness that voice to amplify your brand messages at 10x the scale? And how do you create these programs in a sustainable and profitable way? LinkedIn has approached these questions with internal data and industry insights, surfacing seven trends in the B2B marketing ecosystem.  Using a framework of audience, creative, distribution and measurement, Prue Cox will start the conversations every marketer should be having with their team today.

10:15 - 10:50
Exhibition Floor
10:15am - 10:50am

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones

 

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones

 

Brought to you by
10:50 - 10:55
Ballroom A
10:50am - 11:50am

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels (programmatic, Search, Mobile, Measurement, Attribution, IoT, Digital Creative). Experts in the field will deliver these masterclass format sessions to help you overcome your business challenges.

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels (programmatic, Search, Mobile, Measurement, Attribution, IoT, Digital Creative). Experts in the field will deliver these masterclass format sessions to help you overcome your business challenges.

Brought to you by
Ballroom B
10:50am - 11:50am

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups, to global corporations. You'll be led by today's ground breakers who'll take you on a journey of disruption including actionable recipes for success in your business.

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups, to global corporations. You'll be led by today's ground breakers who'll take you on a journey of disruption including actionable recipes for success in your business.

Brought to you by
10:50 - 11:20
Ballroom A
10:50am - 11:20am

Join Michael Sher, as he covers both challenges, and solutions for brands today: Connecting Products to Digital Experiences “A Brand in Hand”

  • Mobile-first has empowered consumers, but brands have lost control of their message, and ability to tell their story their way.
  • Omni-channel distribution is inevitable for companies and brands, but it risks losing direct touch with consumers.
  • Smart-packaging however, empowers you to drive engagement and create brand loyalty, while learning more about your consumers.

This solution is rapidly growing across the globe, and we are excited to showcase recent case studies, with powerful results and key-learnings. Don’t miss this opportunity to view and understand why this technology and solution is the most important change facing brands in 2018.

Vice President and MD, APAC
thinfilm

Join Michael Sher, as he covers both challenges, and solutions for brands today: Connecting Products to Digital Experiences “A Brand in Hand”

  • Mobile-first has empowered consumers, but brands have lost control of their message, and ability to tell their story their way.
  • Omni-channel distribution is inevitable for companies and brands, but it risks losing direct touch with consumers.
  • Smart-packaging however, empowers you to drive engagement and create brand loyalty, while learning more about your consumers.

This solution is rapidly growing across the globe, and we are excited to showcase recent case studies, with powerful results and key-learnings. Don’t miss this opportunity to view and understand why this technology and solution is the most important change facing brands in 2018.

Ballroom B
10:50am - 11:20am

With so many new digital innovations coming to the fore in 2018 alone, it’s no surprise that some marketers have already prophesied the end of email as the marketer’s weapon of choice. But Henry Smith, Managing Director EMEA at Adestra, came armed with some myth-busting statistics. Despite competition from other mediums, email continues to reign supreme in terms of engagement and traffic. Find out some of the latest ideas you can implement to keep your email strategy going strong, whatever the naysayers say.

Managing Director
Adestra

With so many new digital innovations coming to the fore in 2018 alone, it’s no surprise that some marketers have already prophesied the end of email as the marketer’s weapon of choice. But Henry Smith, Managing Director EMEA at Adestra, came armed with some myth-busting statistics. Despite competition from other mediums, email continues to reign supreme in terms of engagement and traffic. Find out some of the latest ideas you can implement to keep your email strategy going strong, whatever the naysayers say.

11:25 - 11:50
Ballroom A
11:25am - 11:50am

Again, 2018 will be the year of the video (according to the Content Marketing Institute). In this session we delve into the emerging trends for video production in 2018 diving into growing, developing and emerging technologies in interactive video, VR, 360 and personal technologies and how to leverage a global, cloud based production partner to stay ahead of the curve.

90 Seconds strips back the complexity of video production, giving brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools. The 90 Seconds marketplace enables flexible and easy discovery of more than 16,000 video creative professionals in over 110 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers and many more.

Growth Director
90 Seconds

Again, 2018 will be the year of the video (according to the Content Marketing Institute). In this session we delve into the emerging trends for video production in 2018 diving into growing, developing and emerging technologies in interactive video, VR, 360 and personal technologies and how to leverage a global, cloud based production partner to stay ahead of the curve.

90 Seconds strips back the complexity of video production, giving brands and agencies access to a marketplace of creatives, and an automated, end-to-end suite of workflow tools. The 90 Seconds marketplace enables flexible and easy discovery of more than 16,000 video creative professionals in over 110 countries across 40 categories including videographers, directors, editors, producers, animators, drone operators, photographers and many more.

Ballroom B
11:25am - 11:50am

Mobile ad fraud has been the hottest topic in the mobile advertising industry, and rightfully (or unfortunately) so. As marketing budgets increasingly shift to mobile, fraudsters have been drawn-in, hoping to snatch a piece of the pie. Just as mobile has rapidly evolved on all fronts, so has mobile ad fraud and the battle against it, which has developed into a sophisticated, fast-paced game of cat-and-mouse. We take a look at the top challenges facing advertisers on mobile, how much they are exposed to fraud, and the best strategies for combating mobile fraud.

VP
Apps flyer
Director
M&C Saatchi Mobile

Mobile ad fraud has been the hottest topic in the mobile advertising industry, and rightfully (or unfortunately) so. As marketing budgets increasingly shift to mobile, fraudsters have been drawn-in, hoping to snatch a piece of the pie. Just as mobile has rapidly evolved on all fronts, so has mobile ad fraud and the battle against it, which has developed into a sophisticated, fast-paced game of cat-and-mouse. We take a look at the top challenges facing advertisers on mobile, how much they are exposed to fraud, and the best strategies for combating mobile fraud.

11:55 - 12:35
Main Ballroom
11:55am - 12:35pm

From its inception, Eat My Lunch has been about increasing good, not just making money. Eat My Lunch has gone from a small business run out of a family home to a social enterprise that has captured public imagination on how business can drive social change.

Lisa talks about how by having a social purpose at the heart of the business, it has created a model that not only makes a difference to the lives of thousands of Kiwi kids, but is key to building a commercially successful enterprise. Eat My Lunch has shown that doing good and making money can co-exist and is a way forward for businesses.

Founder
Eat My Lunch

From its inception, Eat My Lunch has been about increasing good, not just making money. Eat My Lunch has gone from a small business run out of a family home to a social enterprise that has captured public imagination on how business can drive social change.

Lisa talks about how by having a social purpose at the heart of the business, it has created a model that not only makes a difference to the lives of thousands of Kiwi kids, but is key to building a commercially successful enterprise. Eat My Lunch has shown that doing good and making money can co-exist and is a way forward for businesses.

12:35 - 12:45
Main Ballroom
12:35pm - 12:50pm

Look like a total rockstar at your next WiFi-enabled campaign, safe in the knowledge that our skilled network engineers are managing your internet live. PopUp WiFi delivers custom, WiFi for events, right across Australia and the US. Starting from only $300 per day, it’s robust internet for brand activations, live streaming, Augmented Reality and Virtual Reality. We use enterprise-grade technology and multiple simultaneous carriers for the best reliability and security.

 

 

 

Look like a total rockstar at your next WiFi-enabled campaign, safe in the knowledge that our skilled network engineers are managing your internet live. PopUp WiFi delivers custom, WiFi for events, right across Australia and the US. Starting from only $300 per day, it’s robust internet for brand activations, live streaming, Augmented Reality and Virtual Reality. We use enterprise-grade technology and multiple simultaneous carriers for the best reliability and security.

 

 

 

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12:50 - 2:00
Exhibition Floor
12:50pm - 2:00pm
2:00 - 4:00
Main Ballroom
2:00pm - 4:00pm


 

The great ad:tech debate is finally here! Two guest speakers will be going head to head on the topic: Technology is merely a distraction to true marketing strategy.

Guests will be able to network over a delicious lunch and drinks before the debate begins. Please note this event is strictly limited to All Access ticket holders only.

 

Adjunct Professor
Melbourne Business School
Chief Strategy Officer
Centre for the Digital Future
Media Personality
adtech Sydney


 

The great ad:tech debate is finally here! Two guest speakers will be going head to head on the topic: Technology is merely a distraction to true marketing strategy.

Guests will be able to network over a delicious lunch and drinks before the debate begins. Please note this event is strictly limited to All Access ticket holders only.

 

3:30 - 4:30
Exhibition Floor
3:30pm - 4:30pm
7:00 - 8:30
Level 2, Room 2
7:00am - 8:30am

This exclusive Salesforce breakfast at ad:tech is a fantastic opportunity to meet, network and learn from 40 top delegates in the industry.

This exclusive Salesforce breakfast at ad:tech is a fantastic opportunity to meet, network and learn from 40 top delegates in the industry.

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