7:30 - 8:45
Exhibition Floor
7:30am - 8:45am
Brought to you by
8:00 - 8:45
Exhibition Floor
8:00am - 8:45am
8:45 - 9:00
Main Ballroom
8:45am - 9:00am
CEO
UnLtd
9:00 - 9:10
Main Ballroom
9:00am - 9:10am
ad:tech Sydney MC
Yvonne Adele Productions
9:10 - 9:50
Main Ballroom
9:10am - 9:50am

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

EVP, Head of Innovation
Zenith USA

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

9:50 - 10:25
Main Ballroom
9:50am - 10:25am

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

Founder & Director
Center for the Digital Future

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

10:25 - 11:00
Main Ballroom
10:25am - 11:00am
11:00
Illumination stage
11:00am - 1:00pm
Collaboration stage
11:00am - 1:00pm
11:00 - 11:25
Collaboration stage
11:00am - 11:25am
  • Overcoming the cultural bias of data work being a tech-heavy area
  • Getting the whole organisation on a data driven journey
  • Building the right ecosystem to support and sustain this cultural change

 

Head of Analytics and Data Science
The Iconic
  • Overcoming the cultural bias of data work being a tech-heavy area
  • Getting the whole organisation on a data driven journey
  • Building the right ecosystem to support and sustain this cultural change

 

Illumination stage
11:00am - 11:25am

How best should companies adapt to changing environments with customers front of mind?

Jenny, Chief Marketing Officer of Compare the Market will talk through best practices to reconfiguring customers’ experiences in a dynamically changing market.

Using the upcoming government private health reforms as a case study, Jenny will share how Compare the Market has harnessed the power of data and analytics to offer its customers a more valuable and relevant experience!

 

Chief Marketing Officer
Compare the Market

How best should companies adapt to changing environments with customers front of mind?

Jenny, Chief Marketing Officer of Compare the Market will talk through best practices to reconfiguring customers’ experiences in a dynamically changing market.

Using the upcoming government private health reforms as a case study, Jenny will share how Compare the Market has harnessed the power of data and analytics to offer its customers a more valuable and relevant experience!

 

11:30 - 11:55
Collaboration stage
11:30am - 11:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon.

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon.

Illumination stage
11:30am - 11:55am

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon! 

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon! 

12:00 - 12:25
Collaboration stage
12:00pm - 12:25pm

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

CEO
Kpex

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

Illumination stage
12:00pm - 12:25pm

Join Matt Ware for this session covering the following topic:

A walkthrough of the process for taking the first steps into the new age of Voice Assistants from deciding if you even should and picking the correct platform for your industry (Google Assistant, Amazon Alexa etc), to what you need to make it happen, internal stakeholders required, how to develop valuable use cases that solve customer problems, writing conversations using Machine Learning, launching into market, reporting and understanding what success looks like and finally monitoring and optimising your Assistant once it's live.

Head of Operations
First

Join Matt Ware for this session covering the following topic:

A walkthrough of the process for taking the first steps into the new age of Voice Assistants from deciding if you even should and picking the correct platform for your industry (Google Assistant, Amazon Alexa etc), to what you need to make it happen, internal stakeholders required, how to develop valuable use cases that solve customer problems, writing conversations using Machine Learning, launching into market, reporting and understanding what success looks like and finally monitoring and optimising your Assistant once it's live.

12:30 - 12:55
Collaboration stage
12:30pm - 12:55pm

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Global COO - Adtech Business
FreakOut Australia
Managing Director
Reprise
CEO
IAB
Managing Director
amnet
Managing Director
The Guardian

This year’s theme is all about Lighting up the next room. Literally illuminating the future, finding out what’s next and informing how we attract, communicate with and add value to our customers’ experiences. We are excited to let you know more about this session so check back in soon!

Illumination stage
12:30pm - 12:55pm

Winning with CRO: Key Pillars of a Successful Conversion Optimisation Program Join Sameer from VWO to learn all about the right methodology to implement a CRO program at scale. The presentation will cover how marketer's can win with a structured conversion optimisation approach.

– How to A/B tests at scale without reducing performance

– Real life success stories of organisations that have done it right

– The benefits of a connected, unified view of the individual visitor

– Deep dive into Track, Analyse, Plan, Test, Target methodology

– Tips & tricks to improve your CRO

– Hot trends from the CRO space

EVP & Head of Revenue
VWO

Winning with CRO: Key Pillars of a Successful Conversion Optimisation Program Join Sameer from VWO to learn all about the right methodology to implement a CRO program at scale. The presentation will cover how marketer's can win with a structured conversion optimisation approach.

– How to A/B tests at scale without reducing performance

– Real life success stories of organisations that have done it right

– The benefits of a connected, unified view of the individual visitor

– Deep dive into Track, Analyse, Plan, Test, Target methodology

– Tips & tricks to improve your CRO

– Hot trends from the CRO space

12:55 - 1:45
Exhibition Floor
12:55pm - 1:45pm
1:45 - 2:20
Main Ballroom
1:45pm - 2:20pm

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

 

Executive Director of Strategy
Landor

ad:tech has, and always will be, a unique opportunity to break through the everyday barriers that constrict us in advertising and marketing. It’s a chance to explore the topics of today to literally create tomorrow. Ideas are crashed together, new thinking discovered and partnerships formed. We are excited to let you know more about this session so check back in soon!

 

2:20 - 2:55
Main Ballroom
2:20pm - 2:55pm

The (I)nfluence (Q)uotient is a first-to-market social media roadmap leveraging high-level proprietary insights from a custom study HelloSociety conducted among 300+ Influencers.

The IQ, for short, takes marketers behind-the-scenes with Influencers to discover insider insights and best practices for creating social content tapping influential voices. Hear first-hand how best to work with Influencers to drive authentic consumer engagement and action.

Senior Vice President, Strategy
HELLOSOCIETY, THE NEW YORK TIMES

The (I)nfluence (Q)uotient is a first-to-market social media roadmap leveraging high-level proprietary insights from a custom study HelloSociety conducted among 300+ Influencers.

The IQ, for short, takes marketers behind-the-scenes with Influencers to discover insider insights and best practices for creating social content tapping influential voices. Hear first-hand how best to work with Influencers to drive authentic consumer engagement and action.

2:55 - 3.30
Exhibition Floor
2:55pm - 3:30pm
3:30 - 4:10
Main Ballroom
3:30pm - 4:10pm

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

Co-founder
Sparrow Advisers

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

4:10 - 4:50
Main Ballroom
4:10pm - 4:50pm
AVP Salesforce Data & Audiences & Co-VP APAC Salesforce Women's Network
Salesforce
Head of Segments and Digital
Citibank
CMO
OVO
Chief Experience Officer & Founder
Temple & Webster
4:50 - 5:00
Main Ballroom
4:50pm - 5:00pm
Managing Director
Comexposium
5:00 - 6:00
Exhibition Floor
5:00pm - 6:00pm