7:30 - 8:45
Room 1 Level 4
7:30am - 8:45am

How McDonalds uses Salesforce DMP to Personalise Customer Journeys

McDonald's shares their experience in connecting, utilising and transforming their business using Salesforce DMP led by Andrea Chin from Salesforce DMP and Madeleine Shimmen who leads the Digital strategy for McDonald's at OMD. Both veteran digital marketers and those who are just curious about Data Management Platforms (DMPs) will benefit from this deep dive into how the industry's leading DMP delivers tremendous ROI for Salesforce Marketing Cloud customers.

Director Customer Success JAPAC
Salesforce DMP
McDonald's Representative - Digital & Client Lead, OMD
McDonalds

How McDonalds uses Salesforce DMP to Personalise Customer Journeys

McDonald's shares their experience in connecting, utilising and transforming their business using Salesforce DMP led by Andrea Chin from Salesforce DMP and Madeleine Shimmen who leads the Digital strategy for McDonald's at OMD. Both veteran digital marketers and those who are just curious about Data Management Platforms (DMPs) will benefit from this deep dive into how the industry's leading DMP delivers tremendous ROI for Salesforce Marketing Cloud customers.

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8:00 - 8:45
Exhibition Floor
8:00am - 8:45am
8:45 - 9:00
Main Ballroom
8:45am - 9:00am

Technology has the power to change lives and as an industry, we hold immense power, and responsibility, to make a positive difference in the society. Hear from UnLtd CEO Chris Freel how the ad:tech industry can create social impact, embrace diversity and change the lives of young people at risk.

CEO
UnLtd

Technology has the power to change lives and as an industry, we hold immense power, and responsibility, to make a positive difference in the society. Hear from UnLtd CEO Chris Freel how the ad:tech industry can create social impact, embrace diversity and change the lives of young people at risk.

9:00 - 9:10
Main Ballroom
9:00am - 9:10am
ad:tech Sydney MC
Yvonne Adele Productions
9:10 - 9:50
Main Ballroom
9:10am - 9:50am

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

EVP, Head of Innovation
Zenith USA

Technology continues to make ever more incredible things possible, but the only thing that changes faster than it are consumer expectations. To get ahead companies can no longer iterate and incrementally improve and instead should take bold leaps and work with technology, creativity and empathy at the core. Now is the time to get excited, to be bold, optimistic, to work around the power of the new, this session explains the context of change and how to rethink your company for the future. 

9:50 - 10:25
Main Ballroom
9:50am - 10:25am

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

Founder & Director
Center for the Digital Future

Using the Center’s own data and analysis, Jeffrey Cole will take a deep look at disruption In the media business. How will the trillion dollar tech giants change media and entertainment? Will the current leaders (Disney, Universal and others] survive. Does Netflix change everything. Does the consumer win or lose?

10:00 - 10:45
Experience Floor Workshops
10:00am - 10:45am

In the last few years, we've learned that marketing has incredible power: to sway an election, lure people to a false music festival in the Bahamas, or inspire people to literally set their own shoes on fire. Our lawmakers and news creators are trying (and often failing) to put our industry under the microscope. This workshop will do just that - we'll take a deep dive into some of the most contentious examples of ethics failures in the world of marketing, and then have an open debate about where our responsibilities lie as players in this industry. Bring your pitchforks. 

Head of Content
Croud

In the last few years, we've learned that marketing has incredible power: to sway an election, lure people to a false music festival in the Bahamas, or inspire people to literally set their own shoes on fire. Our lawmakers and news creators are trying (and often failing) to put our industry under the microscope. This workshop will do just that - we'll take a deep dive into some of the most contentious examples of ethics failures in the world of marketing, and then have an open debate about where our responsibilities lie as players in this industry. Bring your pitchforks. 

10:25 - 11:00
Exhibition Floor
10:25am - 11:00am
11:00 - 11:45
Experience Floor Workshops
11:00am - 11:45am

In the sphere of digital advertising, personalization solutions such as Dynamic Ads are becoming more and more prevalent. Digital creative has gone through various stages as the market has adopted a smarter programmatic strategy; but now, the message risks becoming more important than the looks. What does “creative” actually mean now? How do we use creative to deliver great storytelling experiences? And, how do we utilize the technology at our disposal to leverage data and enhance storytelling? Join Adform’s Senior Director of Creative Solutions and Innovation, David Hillier, for insight on how technology can generate powerful cross-channel storytelling in advertising.

Senior Director of Creative Solutions and Innovation
Adform

In the sphere of digital advertising, personalization solutions such as Dynamic Ads are becoming more and more prevalent. Digital creative has gone through various stages as the market has adopted a smarter programmatic strategy; but now, the message risks becoming more important than the looks. What does “creative” actually mean now? How do we use creative to deliver great storytelling experiences? And, how do we utilize the technology at our disposal to leverage data and enhance storytelling? Join Adform’s Senior Director of Creative Solutions and Innovation, David Hillier, for insight on how technology can generate powerful cross-channel storytelling in advertising.

11:00
Collaboration stage
11:00am - 1:00pm
Illumination stage
11:00am - 1:00pm

  

 

  

 

11:00 - 11:25
Collaboration stage
11:00am - 11:25am
  • Overcoming the cultural bias of data work being a tech-heavy area
  • Getting the whole organisation on a data driven journey
  • Building the right ecosystem to support and sustain this cultural change

 

Head of Analytics and Data Science
The Iconic
  • Overcoming the cultural bias of data work being a tech-heavy area
  • Getting the whole organisation on a data driven journey
  • Building the right ecosystem to support and sustain this cultural change

 

Illumination stage
11:00am - 11:25am

How best should companies adapt to changing environments with customers front of mind?

Jenny, Chief Marketing Officer of Compare the Market will talk through best practices to reconfiguring customers’ experiences in a dynamically changing market.

Using the upcoming government private health reforms as a case study, Jenny will share how Compare the Market has harnessed the power of data and analytics to offer its customers a more valuable and relevant experience!

 

Chief Marketing Officer
Compare the Market

How best should companies adapt to changing environments with customers front of mind?

Jenny, Chief Marketing Officer of Compare the Market will talk through best practices to reconfiguring customers’ experiences in a dynamically changing market.

Using the upcoming government private health reforms as a case study, Jenny will share how Compare the Market has harnessed the power of data and analytics to offer its customers a more valuable and relevant experience!

 

11:30 - 11:55
Collaboration stage
11:30am - 11:55am

We call personal data collection understanding customer behaviour and segmentation. Europe’s GDPR calls it Profiling and Breach of Privacy. We think of it as adding value, the EU calls it Targeting. The more customer personal data we can collect the better the service we can provide. But how can we ensure our assistance is seen as helping, instead of intrusive? How do the new Privacy Laws impact what we do and what are the lessons learned from around the world? We will cover the steps that Cambridge Analytica missed? Spoiler alert, all of them!

Managing Director, Australia & New Zealand
OneTrust

We call personal data collection understanding customer behaviour and segmentation. Europe’s GDPR calls it Profiling and Breach of Privacy. We think of it as adding value, the EU calls it Targeting. The more customer personal data we can collect the better the service we can provide. But how can we ensure our assistance is seen as helping, instead of intrusive? How do the new Privacy Laws impact what we do and what are the lessons learned from around the world? We will cover the steps that Cambridge Analytica missed? Spoiler alert, all of them!

Illumination stage
11:30am - 11:55am

Like the American war efforts in Francis Ford Coppola’s classic film, Apocalypse Now, the marketing industry has become a disjointed mix of differing ideals, where we can’t recognise the enemy and the experienced border on insane.

In the quest to develop a holistic marketing strategy, we have created a messy mix of relationships, SLAs and distribution channels. As a result, we are now at a crossroads where we need to make sense of our marketing missions, navigate the jungle of technology and win the war against ourselves.  

As AdTech and MarTech continue to converge, marketers will be empowered to reach, acquire and convert customers within unified, data-driven and easy to manage platforms.

This evolution will enable greater oversight and control of customer journeys, drive continuous and dynamic engagement and enable more precise personalisation for those who dare to redefine the way they reach their audiences.

This session will explore:

  • Exploring the Jungle: The Reality of AdTech and MarTech Convergence
  • Illuminating the Golden Triangle: Winning the War with the Perfect Balance of People, Process and Technology
  • Many Have Tried and Failed, Many More Will Fail Unless They...
  • Avoiding the Rescue Mission: Practical Strategies to Avoid Marpocalypse
Country Manager - Australia and New Zealand
Insider

Like the American war efforts in Francis Ford Coppola’s classic film, Apocalypse Now, the marketing industry has become a disjointed mix of differing ideals, where we can’t recognise the enemy and the experienced border on insane.

In the quest to develop a holistic marketing strategy, we have created a messy mix of relationships, SLAs and distribution channels. As a result, we are now at a crossroads where we need to make sense of our marketing missions, navigate the jungle of technology and win the war against ourselves.  

As AdTech and MarTech continue to converge, marketers will be empowered to reach, acquire and convert customers within unified, data-driven and easy to manage platforms.

This evolution will enable greater oversight and control of customer journeys, drive continuous and dynamic engagement and enable more precise personalisation for those who dare to redefine the way they reach their audiences.

This session will explore:

  • Exploring the Jungle: The Reality of AdTech and MarTech Convergence
  • Illuminating the Golden Triangle: Winning the War with the Perfect Balance of People, Process and Technology
  • Many Have Tried and Failed, Many More Will Fail Unless They...
  • Avoiding the Rescue Mission: Practical Strategies to Avoid Marpocalypse
12:00 - 12:45
Experience Floor Workshops
12:00pm - 12:45pm

This talk is a “not so’ technical discussion on how it is feasible to create a DMP for your organisation and why on earth should you even be looking to do so? Using a mix of cloud computing, open-source or SaaS software and a little grunt you can put together an Internet Strength DMP, creating a truly first-party digital identity. This can help you to unify various marketing channels, creating possibilities for new products and services. The presenter peppers the talk with contemporary buzzwords including GDPR, personalisation, data-pipelines, AI and integrated marketing stack hoping to keep everyone on the hook. 
 

Marketing Technology Architect
Qantas
Vice President and Head of APAC
Cybage

This talk is a “not so’ technical discussion on how it is feasible to create a DMP for your organisation and why on earth should you even be looking to do so? Using a mix of cloud computing, open-source or SaaS software and a little grunt you can put together an Internet Strength DMP, creating a truly first-party digital identity. This can help you to unify various marketing channels, creating possibilities for new products and services. The presenter peppers the talk with contemporary buzzwords including GDPR, personalisation, data-pipelines, AI and integrated marketing stack hoping to keep everyone on the hook. 
 

12:00 - 12:25
Collaboration stage
12:00pm - 12:25pm

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

CEO
Kpex

Simon Birkenhead, CEO of KPEX, will explore how New Zealand's consortium of premium publishers has managed to deliver revenue growth for its partners when most other publishers fight for an ever smaller share of the market.

Illumination stage
12:00pm - 12:25pm

Join Matt Ware and Lachlan Pottenger for this session covering the following topic:

A walkthrough of the process for taking the first steps into the new age of Voice Assistants from deciding if you even should and picking the correct platform for your industry (Google Assistant, Amazon Alexa etc), to what you need to make it happen, internal stakeholders required, how to develop valuable use cases that solve customer problems, writing conversations using Machine Learning, launching into market, reporting and understanding what success looks like and finally monitoring and optimising your Assistant once it's live.

Head of Operations
First
Creative Director
First

Join Matt Ware and Lachlan Pottenger for this session covering the following topic:

A walkthrough of the process for taking the first steps into the new age of Voice Assistants from deciding if you even should and picking the correct platform for your industry (Google Assistant, Amazon Alexa etc), to what you need to make it happen, internal stakeholders required, how to develop valuable use cases that solve customer problems, writing conversations using Machine Learning, launching into market, reporting and understanding what success looks like and finally monitoring and optimising your Assistant once it's live.

12:30 - 12:55
Illumination stage
12:30pm - 12:55pm

Winning with CRO: Key Pillars of a Successful Conversion Optimisation Program Join Sameer from VWO to learn all about the right methodology to implement a CRO program at scale. The presentation will cover how marketer's can win with a structured conversion optimisation approach.

– How to A/B tests at scale without reducing performance

– Real life success stories of organisations that have done it right

– The benefits of a connected, unified view of the individual visitor

– Deep dive into Track, Analyse, Plan, Test, Target methodology

– Tips & tricks to improve your CRO

– Hot trends from the CRO space

EVP & Head of Revenue
VWO

Winning with CRO: Key Pillars of a Successful Conversion Optimisation Program Join Sameer from VWO to learn all about the right methodology to implement a CRO program at scale. The presentation will cover how marketer's can win with a structured conversion optimisation approach.

– How to A/B tests at scale without reducing performance

– Real life success stories of organisations that have done it right

– The benefits of a connected, unified view of the individual visitor

– Deep dive into Track, Analyse, Plan, Test, Target methodology

– Tips & tricks to improve your CRO

– Hot trends from the CRO space

Collaboration stage
12:30pm - 12:55pm

Digital first market, high mobile usage, almost 100% smartphone, heavy video consumption, few publishing groups, one language, high CPM, low average CTR – probably this rightly describes Australia as an advertising market. In comparison to other global media markets Australia is fairly ahead of the curve almost in every aspect.

But all of the above adjectives that describe Australian media market also throw a challenge. Challenge to be relevant for the ever changing consumer expectations, ever increasing client ROI goals, ever changing technology space and last but not the least issues of fraud and viewability.

In the panel we will try to discuss the opportunities and challenges of this market and how to grow and contribute to this ecosystem.

Global COO - Adtech Business
FreakOut Australia
Managing Director
Reprise
CEO
IAB
Managing Director
amnet
Managing Director
The Guardian

Digital first market, high mobile usage, almost 100% smartphone, heavy video consumption, few publishing groups, one language, high CPM, low average CTR – probably this rightly describes Australia as an advertising market. In comparison to other global media markets Australia is fairly ahead of the curve almost in every aspect.

But all of the above adjectives that describe Australian media market also throw a challenge. Challenge to be relevant for the ever changing consumer expectations, ever increasing client ROI goals, ever changing technology space and last but not the least issues of fraud and viewability.

In the panel we will try to discuss the opportunities and challenges of this market and how to grow and contribute to this ecosystem.

1:00 - 1:45
Experience Floor Workshops
1:00pm - 1:45pm

Challenger brands are taking their categories by storm: Reinventing and redefining the way the people think about their brands and products. Whilst the Challenger Brand is often defined as the underdog - David up against the Brand Leader, Goliath – this is only one narrative that we can choose to tell. By leaning in to challenger brand thinking and selecting the right challenger archetype, brands can more effectively define their purpose and communicate a differentiated point of view. Come and join us to find out which of the ten Challenger brand architypes best fits your brand and what it means for your behaviour.

Challenger brands are taking their categories by storm: Reinventing and redefining the way the people think about their brands and products. Whilst the Challenger Brand is often defined as the underdog - David up against the Brand Leader, Goliath – this is only one narrative that we can choose to tell. By leaning in to challenger brand thinking and selecting the right challenger archetype, brands can more effectively define their purpose and communicate a differentiated point of view. Come and join us to find out which of the ten Challenger brand architypes best fits your brand and what it means for your behaviour.

12:55 - 1:45
Exhibition Floor
12:55pm - 1:45pm
1:45 - 2:20
Main Ballroom
1:45pm - 2:20pm

Gender stereotypes are hard to break. In this session Daye Moffitt examines the perpetuation of stereotypes in tech. Her keynote will focus on how they are being perpetuated and what it takes for a brand to be brave enough to break them.

Executive Director of Strategy
Landor

Gender stereotypes are hard to break. In this session Daye Moffitt examines the perpetuation of stereotypes in tech. Her keynote will focus on how they are being perpetuated and what it takes for a brand to be brave enough to break them.

2:00 - 2:45
Experience Floor Workshops
2:00pm - 2:45pm

The games industry is now worth over $120 Billion a year and growing. They must be getting something right!
Games like Fortnite are using sophisticated methods to attract and retain users and many of those can be used in business software. Come along to this lively and enlightening session to discover why game designers are succeeding where others are failing.

CEO
3rd Sense

The games industry is now worth over $120 Billion a year and growing. They must be getting something right!
Games like Fortnite are using sophisticated methods to attract and retain users and many of those can be used in business software. Come along to this lively and enlightening session to discover why game designers are succeeding where others are failing.

2:20 - 2:55
Main Ballroom
2:20pm - 2:55pm

The (I)nfluence (Q)uotient is a first-to-market social media roadmap leveraging high-level proprietary insights from a custom study HelloSociety conducted among 300+ Influencers.

The IQ, for short, takes marketers behind-the-scenes with Influencers to discover insider insights and best practices for creating social content tapping influential voices. Hear first-hand how best to work with Influencers to drive authentic consumer engagement and action.

Senior Vice President, Strategy
HELLOSOCIETY, THE NEW YORK TIMES

The (I)nfluence (Q)uotient is a first-to-market social media roadmap leveraging high-level proprietary insights from a custom study HelloSociety conducted among 300+ Influencers.

The IQ, for short, takes marketers behind-the-scenes with Influencers to discover insider insights and best practices for creating social content tapping influential voices. Hear first-hand how best to work with Influencers to drive authentic consumer engagement and action.

2:55 - 3.30
Exhibition Floor
2:55pm - 3:30pm
3:00 - 3:45
Experience Floor Workshops
3:00pm - 3:45pm

Hear Sam Shennan's thoughts on what works and what doesn't work in the digital economy.

Managing Director Australasia
NMPI

Hear Sam Shennan's thoughts on what works and what doesn't work in the digital economy.

3:30 - 4:10
Main Ballroom
3:30pm - 4:10pm

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

Co-founder
Sparrow Advisers

A deluge of intrusive formats, high-profile data breaches, ad blockers, and low perception of value have all contributed to increased consumer backlash towards all manner of ads. Yet the underlying need to inform and educate consumers about products they can buy remains. How will we be reaching the always-on, connected consumer 5 years from now with the right message at the right time on the right medium? And can we transform from a relentless pursuit of measuring each individual interaction back to persuasive, effective storytelling in due time? 
 

This keynote will tackle: 

- What our media & entertainment experience today can tell us about the world in 2028

- Which channels will continue to be relevant and which ones will become obsolete

- What's the next set of skills marketers and advertisers need to acquire to be ready for the future 

4:10 - 4:50
Main Ballroom
4:10pm - 4:50pm

Leading Australian advertisers are changing the game. They are blowing up categories. How are they doing it? They are brave of course but it is more than that. They are bring together diverse teams like never before and ustilising technologies in ways we have never thought possible. This panel will look at how shine a light on those who are lighting up the next room.

ad:tech Sydney MC
Yvonne Adele Productions
Head of Segments and Digital
Citibank
CMO
OVO
Chief Experience Officer & Founder
Temple & Webster
Head of Marketing, Digital & Demand Generation
IBM

Leading Australian advertisers are changing the game. They are blowing up categories. How are they doing it? They are brave of course but it is more than that. They are bring together diverse teams like never before and ustilising technologies in ways we have never thought possible. This panel will look at how shine a light on those who are lighting up the next room.

4:50 - 5:00
Main Ballroom
4:50pm - 5:00pm
Managing Director
Comexposium
5:00 - 6:00
Exhibition Floor
5:00pm - 6:00pm
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