7:00 - 8:30
Level 2, Room 2
7:00am - 8:30am

This exclusive invitation only digital leaders breakfast is a fantastic opportunity to meet, network and learn from 40 top delegates in the industry.

This exclusive invitation only digital leaders breakfast is a fantastic opportunity to meet, network and learn from 40 top delegates in the industry.

8:00 - 6:00
Exhibition Floor
8:00am - 6:00pm

Collect your ad:tech badge at registration and head onto our newtorking and exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

Collect your ad:tech badge at registration and head onto our newtorking and exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

8:45 - 9:00
Main Ballroom
8:45am - 9:00am
Founder oF Antimatter and Laava.id, ad:tech Conference Chair
Antimatter and Laava™
9:00 - 9:10
Main Ballroom
9:00am - 9:10am
Conference MC
adtech Sydney
9:10 - 9:50
Main Ballroom
9:10am - 9:50am

What are the trends that matter, and when will they matter for pioneering marketers? We’ve all heard grim warnings that -- like in the Terminator movies -- artificial intelligences will take our jobs and conquer the world, but these daydreams ignore urgent, real events happening right now in 2018. Forget Skynet, Apple has had Siri pre-installed in every iPhone and iPad since 2011-- and people are using it as well as Google's Assistant and Amazon's Alexa. Voice interfaces create an ambient internet where customers are always connected, but they also shrink the visual inventory where brands can place ads. What should marketers do?
 
Yes, a decade from now, self-driving cars will change everything about work, family and entertainment. But in 2018 get-a-ride services like Uber and Taxify have already transformed how people think and behave. Uber’s future is shaky, but ubering is forever. Indelible changes in transportation behavior have massive implications for business and marketing.
 
In today’s keynote address, Dr. Brad Berens of the Center for the Digital Future will take you on a wild ride into the coming years with actionable insights for marketers about what’s changing and what it's safe to ignore for now.

Chief Strategy Officer
Centre for the Digital Future

What are the trends that matter, and when will they matter for pioneering marketers? We’ve all heard grim warnings that -- like in the Terminator movies -- artificial intelligences will take our jobs and conquer the world, but these daydreams ignore urgent, real events happening right now in 2018. Forget Skynet, Apple has had Siri pre-installed in every iPhone and iPad since 2011-- and people are using it as well as Google's Assistant and Amazon's Alexa. Voice interfaces create an ambient internet where customers are always connected, but they also shrink the visual inventory where brands can place ads. What should marketers do?
 
Yes, a decade from now, self-driving cars will change everything about work, family and entertainment. But in 2018 get-a-ride services like Uber and Taxify have already transformed how people think and behave. Uber’s future is shaky, but ubering is forever. Indelible changes in transportation behavior have massive implications for business and marketing.
 
In today’s keynote address, Dr. Brad Berens of the Center for the Digital Future will take you on a wild ride into the coming years with actionable insights for marketers about what’s changing and what it's safe to ignore for now.

9:50 - 10:25
Main Ballroom
9:50am - 10:25am

Partner
PwC

10:25 - 11:00
Exhibition Floor
10:25am - 11:00am

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

Brought to you by
11:00
Ballroom A
11:00am - 12:55pm

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels.

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels.

Brought to you by
Ballroom B
11:00am - 12:55pm

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups to global corporations.

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups to global corporations.

Brought to you by
11:00 - 11:25
Ballroom A
11:00am - 11:25am

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels (programmatic, Search, Mobile, Measurement, Attribution, IoT, Digital Creative). Experts in the field will deliver these masterclass format sessions to help you overcome your business challenges.

Founder & CEO
theright.fit

Every pioneering age added scale through the deployment of knowledge between those looking to colonise, whilst others found new ground. This track is devoted to de-mystifying the common digital channels (programmatic, Search, Mobile, Measurement, Attribution, IoT, Digital Creative). Experts in the field will deliver these masterclass format sessions to help you overcome your business challenges.

Ballroom B
11:00am - 11:25am

Nico Neumann ­– Assistant Professor and Fellow, Centre for Business Analytics Melbourne Business School Artificial Intelligence promises better business outcomes and seems to be baked into every product now, but how can we trust it when most business managers don’t know what it means? Go beyond the hype as Nico unpacks why algorithms, automation and 'deep learning' are unlikely to terminate our jobs any time soon and why the real threat of algorithmic decision systems are black-box models that magnify the poor judgment of their builders.

Assistant Professor
Melbourne Business School

Nico Neumann ­– Assistant Professor and Fellow, Centre for Business Analytics Melbourne Business School Artificial Intelligence promises better business outcomes and seems to be baked into every product now, but how can we trust it when most business managers don’t know what it means? Go beyond the hype as Nico unpacks why algorithms, automation and 'deep learning' are unlikely to terminate our jobs any time soon and why the real threat of algorithmic decision systems are black-box models that magnify the poor judgment of their builders.

11:30 - 11:55
Ballroom A
11:30am - 11:55am

With hundreds of media channels and thousands of agencies servicing them, today’s marketing environment is fragmentation gone wild. While we thank the technology gods for putting us ever closer to the consumer in ever more engaging ways, the new challenge for marketing leaders is one of controlling the chaos - empowering your ever growing cadre of creative partners to be agile and responsive - yet highly collaborative, cohesive and aligned at the same time.
 
This keynote will discuss the challenges of an increasingly fragmented marketing landscape, alongside the emerging technologies and approaches being employed by marketing leaders both globally and locally to control, harness and benefit from the chaos.
 

Founding Partner
Vision Vault

With hundreds of media channels and thousands of agencies servicing them, today’s marketing environment is fragmentation gone wild. While we thank the technology gods for putting us ever closer to the consumer in ever more engaging ways, the new challenge for marketing leaders is one of controlling the chaos - empowering your ever growing cadre of creative partners to be agile and responsive - yet highly collaborative, cohesive and aligned at the same time.
 
This keynote will discuss the challenges of an increasingly fragmented marketing landscape, alongside the emerging technologies and approaches being employed by marketing leaders both globally and locally to control, harness and benefit from the chaos.
 

Ballroom B
11:30am - 11:55am

Social media provides brands with a continuous pipeline of valuable customer data – however most of the time, it’s ignored. As the role of social media continues to evolve, how are you utilizing it to move your business forward?

Personalisation and Customer Experience insights are shifting our marketing approach, but how does your Twitter rant about Sydney traffic or posting a complaint to Bunnings Facebook page because of a burnt sausage sandwich actually play a part? We share how the social sphere is ripe and ready for brands to turn insights into action and drive business outcomes.

Hear from Sysomos, as pioneers of our industry, on how you play a pivotal role in building the future landscape of marketing.

Strategic Account Executive
Sysomos

Social media provides brands with a continuous pipeline of valuable customer data – however most of the time, it’s ignored. As the role of social media continues to evolve, how are you utilizing it to move your business forward?

Personalisation and Customer Experience insights are shifting our marketing approach, but how does your Twitter rant about Sydney traffic or posting a complaint to Bunnings Facebook page because of a burnt sausage sandwich actually play a part? We share how the social sphere is ripe and ready for brands to turn insights into action and drive business outcomes.

Hear from Sysomos, as pioneers of our industry, on how you play a pivotal role in building the future landscape of marketing.

12:00 - 12:25
Ballroom A
12:00pm - 12:25pm

92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones. Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
 
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
 
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue. 

COO and Head of Product
Switch Media

92% of viewers are likely to change their viewing behaviour due to poorly inserted ads, and 68% prefer one long ad to multiple short ones. Come along to hear Mark Wilson share insights such as these on the streaming habits of Australians derived from research commissioned exclusively by Switch Media.
 
Findings from the quantitative survey cover perception around streaming habits, quality and services, multi-device and multi-viewing habits. With a specific focus on advertising, insights reveal viewer preferences and tolerance around things such as the number of ads per hour, ad placement (pre, mid, post), ad targeting and ad length.
 
Mark will also draw on global research with insights around ad placement, effectiveness and ad-blocking for a comprehensive and strategic approach on how to defeat ad-blockers and best serve ads to your audience for maximum effectiveness and revenue. 

Ballroom B
12:00pm - 12:25pm

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups, to global corporations. You'll be led by today's ground breakers who'll take you on a journey of disruption including actionable recipes for success in your business.

Video Marketing Specialist, ANZ
Brightcove

This stream is dedicated to forging new territories in an increasingly complex and evolving area of digital transformation, with representation across the business community from small nimble start ups, to global corporations. You'll be led by today's ground breakers who'll take you on a journey of disruption including actionable recipes for success in your business.

12:30 - 12:55
Ballroom A
12:30pm - 12:55pm

If you have ever been frustrated by advertising research, wished you could be more confident in results or you simply want to know more about leveraging technology for better insight, then this presentation is for you.

Following 12 months of comprehensive validation, Lewers has incorporated a unique audio recognition technology into its research ecosystem. The approach allows advertisers to understand the impact of every individual audio based creative across TV, Radio, Digital and Cinema. It’s like ‘Shazam’ for advertising!

When combined with traditional research and emotion analytics, Lewers is able to provide a whole new line of sight on advertising efficiency and effectiveness. This approach adds a level of certainty not possible with traditional research. We might finally be able to answer the fundamental question – is it the media or the creative driving advertising performance.

Lewers Research provides an evidence based, independent perspective on advertising performance to some of Australia’s best known brands.

CEO
Lewers Research

If you have ever been frustrated by advertising research, wished you could be more confident in results or you simply want to know more about leveraging technology for better insight, then this presentation is for you.

Following 12 months of comprehensive validation, Lewers has incorporated a unique audio recognition technology into its research ecosystem. The approach allows advertisers to understand the impact of every individual audio based creative across TV, Radio, Digital and Cinema. It’s like ‘Shazam’ for advertising!

When combined with traditional research and emotion analytics, Lewers is able to provide a whole new line of sight on advertising efficiency and effectiveness. This approach adds a level of certainty not possible with traditional research. We might finally be able to answer the fundamental question – is it the media or the creative driving advertising performance.

Lewers Research provides an evidence based, independent perspective on advertising performance to some of Australia’s best known brands.

Ballroom B
12:30pm - 12:55pm

According to the 2016 Census, 3.7 million Australians are over 65. That’s 1 in 6 Australians!
 
This means senior citizens constitute a large proportion of the consumer market, one set to grow rapidly in coming years as baby boomers approach retirement age. In fact, this group is projected to more than double to 8.7 million by 2056.
 
However, the over 65s are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic (AIMIA 2012).
 
The Reserve Bank of Australia reports older Australians, are more asset rich than their younger counterparts, and according to AIWH, 12% of people over 65 remain in the workplace, with 67% receiving a pension.
 
All things considered, this largely untapped market is an opportunity hidden in plain sight.
 
Based on learnings from a recent UX project for Anglicare’s website, Aine Hart explores some of the challenges and benefits associated with engaging older audiences on a digital platform, and discuss common flawed assumptions. “Older people are not tech savvy” probably being the most dangerous of them all!

UX Director / Psychologist
Sitback

According to the 2016 Census, 3.7 million Australians are over 65. That’s 1 in 6 Australians!
 
This means senior citizens constitute a large proportion of the consumer market, one set to grow rapidly in coming years as baby boomers approach retirement age. In fact, this group is projected to more than double to 8.7 million by 2056.
 
However, the over 65s are often overlooked by marketing and customer experience professionals alike, despite their considerable spending power, and being responsible for more than 20% of Australia’s internet traffic (AIMIA 2012).
 
The Reserve Bank of Australia reports older Australians, are more asset rich than their younger counterparts, and according to AIWH, 12% of people over 65 remain in the workplace, with 67% receiving a pension.
 
All things considered, this largely untapped market is an opportunity hidden in plain sight.
 
Based on learnings from a recent UX project for Anglicare’s website, Aine Hart explores some of the challenges and benefits associated with engaging older audiences on a digital platform, and discuss common flawed assumptions. “Older people are not tech savvy” probably being the most dangerous of them all!

12:55 - 1:45
Exhibition Floor
12:55pm - 1:45pm

Grab a bite to eat and check out our exhibition floor. Want to schedule a meeting with another delegate? Use the app to select a time and place. 

Grab a bite to eat and check out our exhibition floor. Want to schedule a meeting with another delegate? Use the app to select a time and place. 

1:45 - 2:20
Main Ballroom
1:45pm - 2:20pm

Tech Leader
IBM

2:20 - 2:55
Main Ballroom
2:20pm - 2:55pm

With the pressure to innovate stronger than ever and with digital customer experience redefining competitiveness within the finance industry, AMP has been leading the way in bringing the thinking, talent, and capabilities of Human Centred Design (HCD) and linking this with a faster and ultimately better pipeline for digital solutions. During this presentation Michael Weeding, AMP’s Director of Digital and Design Innovation will tell the story of how one of Australia’s oldest companies has transformed itself to design an innovative approach to delivering financial advice through connecting with a customer’s personal goals. He will also take you through the steps to design and build the Bett3r account, Australia’s most awarded innovative transaction banking account in 2017.

Digital Design + Innovation Director
AMP

With the pressure to innovate stronger than ever and with digital customer experience redefining competitiveness within the finance industry, AMP has been leading the way in bringing the thinking, talent, and capabilities of Human Centred Design (HCD) and linking this with a faster and ultimately better pipeline for digital solutions. During this presentation Michael Weeding, AMP’s Director of Digital and Design Innovation will tell the story of how one of Australia’s oldest companies has transformed itself to design an innovative approach to delivering financial advice through connecting with a customer’s personal goals. He will also take you through the steps to design and build the Bett3r account, Australia’s most awarded innovative transaction banking account in 2017.

2:55 - 3.30
Exhibition Floor
2:55pm - 3:30pm

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

Grab a coffee on GumGum and have a wander through our exhibition floor. ad:tech has partnered with LinkedIn to bring you the perfect conference lounge experience and ensure you get the most out of ad:tech! Refresh your profile pic in the professional LinkedIn headshot area, connect with that someone you’ve been trying to meet for ages through the event app, schedule a time to connect in the custom built meeting area and re-energise with a variety of zones.

Brought to you by
3:30 - 4:10
Main Ballroom
3:30pm - 4:10pm

PHD’s Chief Digital Officer, Stuart Bailey will share key predictions on how and why technology will shatter the consumer funnel. Bailey will recap the evolution of retail commerce, where we are today and then predict how key technologies like VPA’s, Voice Search, AR and VR will fundamentally change how brands and consumers interact leading up to 2025 and beyond. Joined on stage by Head of Media & PR Unilever ANZ, Annelise Douglass, Bailey will demonstrate the necessary steps brands need to take to prepare themselves for this journey.

Chief Digital Officer
phd
Head of Media & PR
Unilever

PHD’s Chief Digital Officer, Stuart Bailey will share key predictions on how and why technology will shatter the consumer funnel. Bailey will recap the evolution of retail commerce, where we are today and then predict how key technologies like VPA’s, Voice Search, AR and VR will fundamentally change how brands and consumers interact leading up to 2025 and beyond. Joined on stage by Head of Media & PR Unilever ANZ, Annelise Douglass, Bailey will demonstrate the necessary steps brands need to take to prepare themselves for this journey.

4:10 - 4:50
Main Ballroom
4:10pm - 4:50pm

Oren Harari famously said, “the electric light did not come from the continuous improvement of the candle”.

When Uber started disrupting the transportation sector, taxi companies around the world rushed to optimise their service by making apps for on-demand booking. But they all missed the point that Uber was successful, not because of an app, but because it had unlocked new and different sources of supply and that this supply was flexible to match demand, while taxi companies’ weren’t.

Pioneering is fundamentally about the capacity to do different things to lead to new and different outcomes. Pioneers have viewed optimisation as their enemy of and chosen neglected problems to solve, where the rest have just seen unsurmountable barriers. They have entered markets which have been shunned by the rest. It has also been said that pioneering is about escaping from competition rather than fighting it, because competition is about being better and not new and different.

This address will highlight key principles around pioneering and showcase some pioneer stories. The conversation will be controversial; the stories, endless but definitely an attempt to look at new and different ways of approaching our world.

Chief Strategy Officer, Asia Pacific
Isobar

Oren Harari famously said, “the electric light did not come from the continuous improvement of the candle”.

When Uber started disrupting the transportation sector, taxi companies around the world rushed to optimise their service by making apps for on-demand booking. But they all missed the point that Uber was successful, not because of an app, but because it had unlocked new and different sources of supply and that this supply was flexible to match demand, while taxi companies’ weren’t.

Pioneering is fundamentally about the capacity to do different things to lead to new and different outcomes. Pioneers have viewed optimisation as their enemy of and chosen neglected problems to solve, where the rest have just seen unsurmountable barriers. They have entered markets which have been shunned by the rest. It has also been said that pioneering is about escaping from competition rather than fighting it, because competition is about being better and not new and different.

This address will highlight key principles around pioneering and showcase some pioneer stories. The conversation will be controversial; the stories, endless but definitely an attempt to look at new and different ways of approaching our world.

4:50 - 5:00
Main Ballroom
4:50am - 5:00am
Conference MC
adtech Sydney
5:00 - 6:00
Exhibition Floor
5:00pm - 6:00pm

Join us for a well deserved happy hour, thanks to Switch Media. 

Switch Media provides world-class OTT solutions that enable content providers to monetise and deliver their content online – anywhere, anytime, on any device.

Our most in demand product right now is AdEase - a multi-screen server-side ad insertion solution for Live and VOD content that seamlessly integrates ads into media content. The result, a continuous video stream with zero buffering that defies ad blockers and ensures maximum ad revenue. Platform agnostic with no ingest required, AdEase also enables advanced audience targeting for a better and more personalised viewer experience.

This is just one of many highly sophisticated, world-class OTT products that Switch Media provide to empower clients to deliver the best quality media experiences across all digital channels.

From media management, monetisation and app development, to distribution and analytics, we’ve got it covered. So, whether you’re after an end-to-end solution or just a piece of the puzzle, Switch Media can provide a tailored solution to optimise and advance your online video delivery today.

www.switch.tv

Join us for a well deserved happy hour, thanks to Switch Media. 

Switch Media provides world-class OTT solutions that enable content providers to monetise and deliver their content online – anywhere, anytime, on any device.

Our most in demand product right now is AdEase - a multi-screen server-side ad insertion solution for Live and VOD content that seamlessly integrates ads into media content. The result, a continuous video stream with zero buffering that defies ad blockers and ensures maximum ad revenue. Platform agnostic with no ingest required, AdEase also enables advanced audience targeting for a better and more personalised viewer experience.

This is just one of many highly sophisticated, world-class OTT products that Switch Media provide to empower clients to deliver the best quality media experiences across all digital channels.

From media management, monetisation and app development, to distribution and analytics, we’ve got it covered. So, whether you’re after an end-to-end solution or just a piece of the puzzle, Switch Media can provide a tailored solution to optimise and advance your online video delivery today.

www.switch.tv

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