Vastly experienced Marketing Manager/Director, Marketing Strategist, and Marketing Technologist with expertise primarily in the IT&T sector, Louise Dymond is responsible for the development and execution of successful sales and marketing strategies for leading global brands. Data-driven marketing strategy development and execution has been a long-standing passion for her, including an in-depth knowledge of cloud-based solutions, in particular those that facilitate smarter business - marketing analytics, marketing automation, optimisation, CRM, call tracking, digital strategies.
She is also experienced in developing and maximising strategic relationships, channel and integration partnerships, joint go-to-market plans and partner programs. Her expertise also includes in development and execution of integrated marketing communications plans including brand development, value propositions. PR, website development, content strategy, social media, SEO/SEM, events, advertising, digital strategies, lead generation, demand generation, retention strategies, marketing analysis and metrics, business planning, business development and sales management.