James Sugrue is the Founder of AFK, which was previously called MobeSeek. The rebrand reflects the gradual transition from a mobile specialist agency to a full service digital agency that melds its tech foundations with an increased focus on creativity.
Founded in 2009, James built a close-knit team of talented, like-minded tech creatives, who he leads to deliver cutting-edge, futuristic and forward thinking digital strategies for major brands with the latest technologies.
As the world moves towards a mobile-first approach and consumers demand seamless movement across various devices, James has a firm belief that the successful agencies of the future need to be filled with disruptive thinkers that are proactive in creating a digital realm that is “Away From Keyboard”.
AFK have consistently pioneered new channels and led first-to-market campaigns that achieve measurable outcomes for well-known brands such as MINI Australia, CBA, Vodafone and Samsung.