Alice Almeida is Manager, Innovation & Insights, APAC at Hitwise. She is a highly regarded media, consumer research and measurement specialist with 15 years’ experience working across TV, Digital, Print and Outdoor. She has held a number of roles with some of Australia's largest media companies.
She has also held positions on both the IAB Measurement and Research Councils and has been instrumental in building 'Australian first' research pieces. Her strengths have been in assisting brands to understand their true online audience – not just demographics but psychographics, buying intention, media consumption and brand loyalty.