As Managing Director at McCorkell & Associates, Karen is charged with driving regional strategic innovation that delivers pipeline for her customers. Karen works closely with her team of 350 across the region to deliver 950 programs a year for over 100 multinational enterprises for brands such as VMware, SAP, Lexus, AMEX and IBM. Karen encourages global enterprises to focus on authentic customer-centricity strategies supported by modern marketing principles to deliver on primary business objectives.
Karen holds a Masters in International Business, a Bachelors of Asian Studies as well as a Bachelors of Business Administration/Marketing. When she’s not accelerating wider agency regional expansion you can find her supporting the development of women entering or returning to work in the technology sector, whilst balancing mommihood to three young daughters.