Iain is Founder and CEO of recently launched Antimatter.com.au a new studio lab which partners with startups, universities and brands to build, accelerate and launch new innovation products.
Iain Founded digital agency ‘Amnesia’ in 1998 which was highly regarded for it's bleeding edge technology and creative. Its success led to acquisition in 2006 by Razorfish / Microsoft. The company won scores of awards including AdNews digital agency of the year three years running and multiple Webbys. He is a highly acclaimed creative and innovation strategist. With more than 25 years digital experience Iain was acknowledged as one of 30 leading digital pioneers and influencers by the Australian Government in 2013. He has worked with most major international brands including Samsung Disney, Apple, Pepsi, Mazda, GM, Unilever, Microsoft, EA, Google, Intel etc producing hundreds of digital innovation projects.
With a wide industry role in the communications industry Iain sat on the board for the Communications Council and chaired its digital committee for five years. He currently chairs Ad:Tech Sydney.. He is also a regular speaker and judge chair on a variety of Australian and international award panels.
Fun fact: Iain is credited with ending the famous Coke Pepsi War in 2007