Vijay brings 23 years of marketing and digital experience to the role CEO at IAB Australia. He will build a new strategy for the IAB that champions digital for its members.
Vijay started out at Unilever, launching new products for the Dove brand, and moved into marketing roles in media at both Capital Radio (UK's biggest commercial radio) and then IPC (UK’s biggest magazine group). Vijay then moved into digital start-ups as marketing director at Shazam and lastminute.com where he grew both brands and struck partnership deals with companies like Coca Cola & Amazon, as well as launching new products. He went on to work with Castrol and BlackBerry in European roles before working out of the global HQ in Amsterdam for Philips where he grew a new division called digital innovation. Vijay and his family eventually landed in Sydney where he worked as Chief Digital Officer at Southern Cross Austereo and oversaw a digital transformation agenda for the CEO.