Founded in 2013 in Sydney, Impulse Screen Media (ISM) is a technology company delivering coincidence marketing opportunities for brands, to boost multi-screen media effectiveness.
ISM has built a unique technology platform that captures and extracts real-time data from television broadcasts, allowing brands and agencies to optimize digital media buying in real-time. ISM is integrated with all major Demand Side Platforms (DSPs) enabling TV synced ads across display, video, social and mobile. The company also offers a Television Analytics solution which leverages its proprietary Automatic Content Recognition (ACR) platform.
ISM has operations across Australia and Asia. Visit www.impulsescreen.com for more information.
Product: AD Sync+
AD Sync +: AD Sync+ is a media intelligence platform designed to enable agencies and brands leverage real-time data from television broadcasts and simultaneously buy digital media in sync with television events.
AD Sync+ Features
TVC SYNC: Activate viewer engagement by screening your digital ad in-sync with your TV commercial on air.
KEYWORD SYNC: Initiate conversation by triggering digital ad buys when pre-defined Keywords appear on TV.
TV PROGRAM & SERIES SYNC: Increase reach and efficiency by concurrently serving ads with high-impact TV programs & series.
COMPETITOR SYNC: Benefit from your competitors’ TV buys by coinciding your digital ad with a competitors’ TV c
WEATHER SYNC: Deliver digital ads based on current or forecasted weather conditions.