Sally joined CCA in March 2014 as Head of Marketing for the Australian Beer Company before assuming her current role and taking over the full alcohol and coffee portfolio in June 2014 for Coca Cola Amatil. She has extensive knowledge of the drinks industry, having previously worked as Group Marketing Manager for Campari Australia, and also held a number of senior marketing and innovation roles during a 10-year career with Diageo Australia.
Sally’s 17 years of experience encompasses brand marketing, innovation, project management, consumer insights and sales. She has worked across all core marketing disciplines and globally iconic brands such as Smirnoff Vodka, Guinness and Schweppes.
She is an alternate Director of The Australian Drinks Association, a Director on the board of Women in Drinks. Sally is an avid supporter of diversity and inclusion and is a driver and member of the young women’s mentoring program Walk the Talk.
She has featured as a keynote or panellist at a number of major events in Australia and internationally covering topics such as marketing, consumer culture and women’s leadership.
Sally holds a Bachelor of Arts in Psychology and a Masters of Business in Marketing and lives in the inner west of Sydney with her husband and two young children