Katrina McCarter is the Founder and CEO of Marketing to Mums. She is a marketing strategist who specialises in helping businesses sell more to Australia’s most powerful consumer, mums.
Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to mums.
An award-winning businesswoman and mother of three, Katrina has more than fifteen years sales and marketing experience working across diverse industries including grocery, hardware and online.
Katrina is the author of bestselling business book, Marketing to Mums, and is a regular contributor to business media. She has featured on Today Tonight and in The Age and Sydney Morning Herald, The Brisbane Times and SmartCompany.