The evolution of digital media has created new opportunities for the marketing profession. Smart devices, faster broadband speeds and readily available access to digital and social media has led to the exponential growth of digital advertising. As digital marketing is dependent on technology which is evolving and changing at a rapid pace, the same prowess must be expected from digital marketing developments and strategies.
I have 15+ years’ experience across business-to-business and consumer sectors leading award winning sales teams and marketing campaigns for ASX 100 and Fortune 500 companies. For the past 7 years, I have worked in the online world of digital and social marketing. Currently, I am head of Digital and Social Media Marketing at Lenovo Asia Pacific.
In my role as head of Digital and Social Marketing for Lenovo Australia and New Zealand, I established its digital and social media presence. Since 2009, I embarked on developing a robust Influencer Marketing program that has helped gain significant brand awareness for Lenovo locally. I implemented an internal programmatic trading desk across all digital and social media utilizing technology from DoubleClick, TubeMogul, Sprinklr and Adobe technologies. This has saved Lenovo 30% in media costs and improved marketing efficiency.
I have a passion for building online communities that are engaged and making a difference, through key partnerships, online influence and advocacy programs. I have worked with social media experts like Marsha Collier, Darren Rowse, technology influencers like Trevor Long, Stephen Fenech and through to Social Not-For-Profit Organisations like Make-A-Wish, World Vision Australia and Two Hands Project.