ad:tech Sydney 2018: Pioneering
ad:tech Sydney 2018 is about pioneering in every sense of the word. We believe it is high time that we celebrate the pioneers – Those who have changed the game, shifted society, made brand experiences magical and have their eyes firmly planted on the future. For those who come to ad:tech, this should be an experience of discovery, no matter who you are. Whether you are struggling with data or wondering when the robots are coming to take our jobs.
The business of marketing and advertising has become central to our collective worlds and never stands still. It’s restless and once something new comes along, it’s quickly accepted or brutally rejected and then it’s on to the next thing. What is disruptive today can be mainstream tomorrow. This is why the pioneers of our industry have such a pivotal role in building the future landscape of marketing.
With this theme, comes a new ad:tech structure and two brand new streams: