AMP’s Mike Weeding to deliver keynote on human-centric design at ad:tech Sydney

 

Sydney, January 31: Comexposium, the organiser of Australia’s flagship media and advertising event ad:tech, is delighted to announce that AMP’s Director, Digital and Design Michael Weeding will deliver the keynote address at ad:tech Sydney on March 22-23.

With the pressure to innovate stronger than ever, and with digital customer experience redefining competitiveness within the finance industry, AMP has been leading the way in bringing the thinking, talent, and capabilities of Human-Centred Design and Behavioural Economics and linking this with a faster and better pipeline for digital solutions. During his presentation Weeding will tell the story of how one of Australia’s oldest companies has pioneered design thinking and digital in the design an innovative approach to delivering financial advice as well as the Bett3r account, one of Australia’s most awarded innovative transaction banking account in 2017.

Our business challenges are never unique, and right now every organisation on the planet is focused on creating deeper connections with our customers or target market through delivering personalised and targeted digital experiences,” Weeding explains.

“At AMP we recognise that innovations that are born out of customer empathy and insight-driven design will ensure we design market leading digital products and solutions. As a result, we have built our processes so that customer insights drive our digital roadmap.

“There is no better way to accelerate your knowledge than to learn from others as they share their experiences, their successes and their failures. AdTech always delivers a broad array of speakers and delegates across all industries — the perfect environment to learn, network and play.”

This year, ad:tech will introduce an entirely new structure based on the theme of ‘Pioneers and Settlers’. The event will be split into two streams, with the Pioneers channel focusing on where new territories are being forged, enabled by digital transformation, and delegates will hear from leaders in this space. The Settlers channel will help inform attendees on the common digital channels, including Programmatic, Search, Mobile, Measurement, Attribution, IoT, and Digital Creative through masterclasses and hands-on experiences.

Ad:tech will take place in the Hilton Hotel in Sydney on March 22-33. To register for tickets or free delegate passes, go to sydney.ad-tech.com/register