ad:tech Sydney 2017: Revolution in the attention economy

Spending on paid media worldwide will exceed $550B USD this year, propelled by increased investments in digital advertising. And whilst eMarketer notes that USA remains the #1 advertising region ($200B+), it’s exciting to see Asia-Pacific is now the second-largest region with $170B+ spend.

Keeping pace with the rapidly evolving digital sector has never been more important. Which is why we’re excited to announce ad:tech Sydney is evolving to ensure we continue to connect Australia’s smartest marketers with the most creative thinkers and coolest marketing technologies in the world.

In 2017 we’ll be taking a different approach to the event program - we’re adopting a channel agnostic approach to content. We want YOU to be able to walk into any stream and DISCOVER fresh ACTIONABLE INSIGHT that helps YOU expand YOUR knowledge and empower YOUR decision making.

YOU’LL see MOBILE showcased on stage alongside DATA, CONTENT and SEARCH beside SOCIAL. We want YOU to walk away with a DEEPER and WIDER view of how different channels work together. Accordingly, the content streams for 2017 will focus on 4 key ideas and challenges.

Our goal is to ensure YOU make CONNECTIONS. We want YOU to CONNECT THE DOTS by having a safe place to ask the questions you have burning inside YOU. How does channel A work with B? How is BRAND A standing out from BRAND B? What marketing technologies are ESSENTIAL, what are IMPORTANT, and what are NICE TO HAVE? It’s going to be an event ALL ABOUT YOU!

ATTENTION
How can YOU capture a consumer’s attention in a competitive digital ecosystem
CONNECTION
How can YOU engage with consumer’s in powerful ways by linking offline to online


REVOLUTION
Examining new ways YOU can take the lead in your sector in the attention economy
EXPLORATION
Exploring emerging technologies, ideas & marketing strategies YOU need to know